Specializing in Email Marketing
Our Side Hustles Breakdown
Specializing in email marketing isn’t merely about sending messages; it’s the art of crafting compelling narratives that inspire action. With email having one of the highest ROI among digital channels, mastering this domain is about leveraging personalization, segmentation, and timely delivery to forge stronger brand-consumer connections. As inboxes become crowded, specialization in this space can be the key to standing out and driving tangible business impact.
Cons
- Evolving Algorithms: Email platforms like Gmail and Outlook often change their algorithms, affecting delivery and open rates.
- Risk of Blacklisting: Poor practices can lead to your emails being marked as spam, harming your reputation.
- List Maintenance: Continuously updating and cleaning the list requires effort to ensure communications reach the right audience.
Pros
- High ROI Potential: Email marketing often offers one of the highest returns on investment in the digital realm.
- Segmentation and Personalization: The ability to target and customize communications boosts engagement and conversions.
- Long-term Customer Engagement: Building and nurturing an email list can result in long-term, loyal customers.
Do you have experience and technical skills in customer relationship management, copywriting, social media marketing, or CSS? Then, we have great news for you.
Companies hire people specializing in email marketing to boost customer interaction and interest. So, you can turn your skill sets into a profitable side hustle by tapping into organizations initiating email marketing campaigns.
Let’s discuss all you need to know about this gig below.
An Overview of Specializing in Email Marketing: A Primer
Email marketing is a digital marketing strategy. It’s a powerful marketing channel using email to promote the products and services of a company directly into the clients’ inboxes.
Organizations hire email marketing specialists to manage a wide range of marketing tasks. They’re responsible for identifying target audiences, building email lists, list segmentation, and building client relationships.
Nurturing lead, maintaining traffic, email design, and email templates also falls under their purview.
Email newsletters are an example of the type of content email marketing specialists make. Other examples include welcoming emails, company announcements, surveys, and promotions.
If you have experience in these tasks and are looking for remote marketing jobs, consider making that email marketing portfolio.
How Much Will Specializing in Email Marketing Earn You?
As an email marketer, you’re responsible for your company’s email marketing strategy. So, how much can you earn by becoming one?
According to Salary.com, the average salary of email marketing specialists is around $70,000. However, the primary salary range is between $60,000 to $80,000 per year.
Whether you belong to the higher or lower pay grade depends on several factors. Companies will consider your education, certifications, additional skills, and years of experience.
How Much Does it Cost to Start a Side Hustle Specializing in Email Marketing?
If you have the right skills and credentials, becoming an email marketer won’t cost money. However, companies will look at your education, experience, skills, and portfolio.
You’ll need a bachelor’s degree in advertising, communications, marketing, computer sciences, or other related fields. It doesn’t mean you can’t become one with a high school diploma, though.
You can also enroll in an online course in email marketing for certifications. The University of Denver and other reputable organizations offer these marketing boot camp courses online.
Registering for a marketing boot camp course will cost a few thousand dollars, depending on the duration and organizer.
For example, Harvard’s online digital marketing strategies course costs $3,250 for seven days of classes. The University of Denver’s Digital Marketing Boot Camp costs between $8,000 and $12,000 for part-time and full-time programs.
Where Can You Find Gigs Specializing in Email Marketing?
The internet is faster than ever, and the e-commerce market is slowly taking over. So, it’s not surprising that organizations are willing to hire digital marketers.
Where to Independently Find Work Specializing in Email Marketing
One of the fastest ways to get hired as a freelance email marketer is to find email marketing platforms and apply. These platforms assemble marketing teams of email marketing specialists and offer email marketing services to businesses.
You can search for these companies online and apply directly. Some examples of these email service providers are Constant Contact, Brevo, and Omnisend.
Online merchants like Amazon are always looking for email marketing professionals. After all, email campaigns through email lists are crucial for their marketing initiatives to boost the conversion rate.
Gig Economy Companies That Offer Work Specializing in Email Marketing
As a freelance email marketer, you can also find websites for freelancers that offer freelance marketing work. Upwork, Fiverr, and TopTal are fantastic examples of these platforms.
Upwork, for instance, listed over 8,000 jobs available for email marketing as of September 2023. And applying for jobs offered by these platforms only requires signing up and building your profile.
Shopify is another behemoth gig economy company offering email marketing jobs. Software-based companies like these rely on professionals to develop and manage email campaigns and increase customer interaction.
Why You Should Consider Specializing in Email Marketing As a Side Hustle
There are a lot of benefits you can enjoy in this line of work. Here are some advantages you can expect as an email marketing specialist:
- High job security:Â Businesses will always need to communicate with their clients. For this reason, industries will always need skilled email marketers.
- Scope of growt: Creativity is an essential skill in this trade. You’ll be able to work and experiment with a wide range of content, subjects, and technology.
- Flexible working terms:Â Email marketing positions offer excellent flexibility. Employers typically allow you to work anytime and anywhere.
Problems With Specializing In Email Marketing As a Side Hustle
As in any job, email marketers face several challenges. Below are some drawbacks you can expect while working in email marketing.
- Required technical skills:Â The gig entails you have technical knowledge of marketing technologies, methodologies, and CRM approaches.
- Companies want a degree:Â Companies prefer candidates with a college degree or equal credentials when applying for the gig.
- High competition rate:Â The increase in the demand for digital marketers means you compete with plenty of individuals geared for the job.
Frequently Asked Questions
As you might expect, many are interested in gigs specializing in email marketing. Below are some common inquiries asked by others.
Is Email Marketing in High Demand?
Email marketing is a growing industry. It’s a crucial aspect for any business focused on marketing as it generates considerable return on investment.
Email marketing remains a primary driver of customer retention and interaction. As a matter of fact, 81% of small and midsize companies continue to rely on this marketing method.
Is Specializing in Email Marketing a Good Side Hustle?
Yes. Working in email marketing is an excellent side hustle. It offers many career opportunities and a chance to work closely with clients.
Specializing in email marketing can be a lucrative side hustle as well. As a specialist, you can expect to earn a respectable salary range regardless of your position.
