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Writing On-Page Copy

Projected Income $25-$150 per hour
Costs to Start Minimal
Time to Start Immediate
Category Freelance Writing

Our Side Hustles Breakdown

On-page copywriting tailors content for specific website pages, melding creativity with strategy. It’s about resonating with readers while serving site objectives, often integrating SEO nuances.

cons-icon Cons

  • SEO Challenges: Navigating ever-changing search engine algorithms requires much effort and time.
  • Aligning Visions: Marrying your creativity with client expectations can feel draining sometimes.
  • Revisions Galore: Analytics may dictate content tweaks, restricting the writer to express authentically.

pros-icon Pros

  • Always in Demand: Websites constantly need engaging content, either new or updated.
  • Work Flexibility: Diverse projects and remote opportunities are abundant across the web.
  • Creative License: Each webpage is a blank canvas for writers to express themselves creatively.

If you’re eloquent and have a way of marketing a product, you could make a good amount of money on the side using your skill.

There are many ways to make money by writing on-page copy, so let’s look at how you can profit from your gift for words.

An Overview of Writing On-Page Copy: A Primer

As long as there are products and services to sell, writing on-page copy will remain in demand and irreplaceable.

Anyone in the business scene will tell you that having an excellent product or service means nothing if you don’t get exposure, and that’s exactly why copywriting is important.

Good on-page copy means that the writing delivers the right message to the readers about the mission and vision of the business.

Moreover, it gives readers the feeling that they can browse the website to actually learn more about the topics related to and surrounding the goods or services they’re seeking.

To seal the deal, the on-page copy should also deliver the unique value proposition that the business offers to its customers, making this particular company more appealing than the competition.

Using the power of words and the technicalities of SEO, a copywriter can help a business and its website rank highly both on search engines and in appealing to the target audience.

How Much Can Writing On-Page Copy Earn You?

On the low end of the spectrum, you can make about $57 thousand annually. High earners can make up to $132 thousand. or even $165 thousand.

The amount of money you get with a copywriting project depends on multiple factors, including your experience, industry,

vector graphic showing an illustration of a lady teaching another person graphics related to how to become a copywriter

You’ll also need some negotiation skills to price every piece of content well as well as give yourself enough time to do research and maintain a certain quality to your articles.

You can opt to charge your content creation on an hourly basis. Otherwise, you might prefer to price each copywriting project or even price categories of content. This includes blog posts, visual content, and articles with customer testimonials.

You can also write articles for business owners, posts with certain sentence structure requirements such as active voice or passive voice, and the list goes on!

Yet, a rough estimate would be $22 to $71 hourly, depending on your level of expertise.

How Much Does It Cost to Start a Side Hustle Writing On-Page Copy?

One of the best aspects about freelance writing jobs is that you can start with no investment at all. A good writer is typically an avid reader, so it’s more or less a skill that you accumulate over time.

If you’re good at expressing yourself and using words to paint an accurate picture of what you want to deliver, you’re already well on your way to becoming a copywriter.

Indeed, you can gain some more skills along the way that help you get higher pay. These include writing on WordPress as well as preparing keywords using MarketMuse, Frase, SEMrush, or Ahrefs.

Not to mention, you can enhance your copywriting process by offering search engine optimization (SEO).

You can also prepare a content strategy for your prospective customers, adjust the tone of voice of your articles, use complex language, or set a digital marketing strategy.

You can also learn HTML to cater to a wider variety of clients, but it’s not necessary for beginning your copywriting career.

For those extra skills, you might need to take a course or two to attain some certificates that prove you have what it takes for the job. Otherwise, you can start with a laptop, simple language skills, and access to Google Docs and Google Drive.

Where Can You Find Gigs Writing On-Page Copy?

To be fair, the internet is jam-packed with on-page copy jobs that you can land with the right approach.

For example, you can look through online writing sites like Upwork, Fiverr, and Freelancer, to save some time by hopping on the gig economy bandwagon.

You can find some writing jobs online independently by scanning Facebook groups and searching some websites like Quora or Reddit for some quick finds. Alternatively, you can seek out agencies that outsource writing to business owners who don’t have the time to write for their websites.

Why You Should Consider Writing On-Page Copy As a Side Hustle?

  • Flexibility: Writing on-page copy gives you plenty of room to set a schedule for yourself. You can do it anywhere and at any time, as long as you’re connected to the internet.
  • Additional Income: Getting an extra buck or two is always a benefit, especially with how grim the future is looking economically. Still, you can secure some extra cash from the comfort of your home, even if you have other responsibilities like a full-time job, personal business, or family responsibilities.
  • Networking Opportunities: There’s no denying that the digital marketing community for on-page copy is well-integrated. This means that you can easily find new opportunities or partnerships and collaborate with clients, other writers, or professionals in the fields you write about.
  • Portfolio Building: Little by little, you’ll begin accumulating a diverse portfolio that showcases your abilities. With that under your belt, you can land better jobs, or eventually, start your proprietary on-page copywriting business!

Problems With Writing On-Page Copy

  • Saturated Market: There are as many copywriters as there are on-page copy gigs, so the competition is fierce. Standing out and securing clients can be a bit of a challenge, especially if you’re starting independently.
  • Tight Deadlines: Typically, clients have strict deadlines and expectations that might make meeting those deadlines difficult. That’s why you’ll need to hone your time management skills.
  • Income Fluctuations: Since you’re freelancing, you won’t be able to plan your income for the upcoming months with certainty. Some days, weeks, or even months can go by with only two projects on hand, while other times you’ll find yourself booked for the next six months!
  • Research and Adaptation: You’ll often have to write about different topics with a varying tone of voice, expertise level, and style. This might take some time as some topics are fun to research and write about while others are dull. Not to mention, you never know how many times the client is going to return with comments and modifications.

Frequently Asked Questions

Is Writing On-Page Copy in High Demand?

Yes! Not everyone has the time or capacity to write on-page copy, let alone optimize its content to rank high on search engines.

Is On-page Copywriting a Good Side Hustle?

You can make a good amount of money writing on the side. Add to that, with a couple of extra technical skills, you can make double the amount of a basic writer, which makes the side hustle an excellent return on investment.

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