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Specializing in Conversion Rate Optimization

Projected Income $2,000-$12,000+ per month
Costs to Start $200-$3,500
Time to Start 1-4 months
Category Freelance Digital Marketing

Our Side Hustles Breakdown

Specializing in Conversion Rate Optimization (CRO) isn’t about minor tweaks; it’s a systematic approach to enhance the user journey, ensuring every visit is an opportunity for conversion. CRO specialists dissect websites, run experiments, and refine elements to improve performance. As businesses strive for efficiency, being a CRO maestro can offer a competitive edge in the digital arena.

cons-icon Cons

  • Pressure to Perform: Businesses expect significant improvements and ROI, often without the patience necessary.
  • Dependent on Tools: The effectiveness of CRO strategies can be limited by the tools at the disposal.
  • Requires Holistic View: Missing the bigger picture can lead to misplaced optimization efforts.

pros-icon Pros

  • Tangible Results: Direct impact on a business’s profitability by boosting conversions.
  • In-demand Skill: As digital spaces become more competitive, the demand for CRO specialists grows.
  • Continuous Learning: The evolving nature of web behavior ensures CRO specialists are always on their toes, learning new strategies.

Do you have an analytical mind? Does the thought of working on websites excite you?

Are you fascinated by customer behavior and interested in building a better user experience for people online?

If you answered yes to these questions, then a side hustle specializing in conversion rate optimization (CRO) might be the perfect opportunity for you.

There are plenty of ways to get started and earn a steady flow of income in this promising career. We’ll discuss everything you need to know in this quick and simple beginner’s guide.

An Overview of Specializing in Conversion Rate Optimization: A Primer

The ultimate goal of conversion rate optimization (CRO) is to increase the number of website visitors who perform a specific call to action. This action can include filling out a contact form, creating an account, or buying a product or service.

As a CRO specialist, your role is to enhance your client’s online presence to turn visitors into customers and achieve business goals. Your basic functions involve tracking user behavior, improving customer experience, and developing the sales funnel to encourage revenue growth.

You’ll also be responsible for building a conversion rate optimization strategy for your client and collaborating with internal teams.

How Much Can Specializing in Conversion Rate Optimization Earn You?

In today’s digital landscape, specializing in digital marketing and related fields, including conversion rate optimization, entails high earning potential. According to ZipRecruiter, the average annual pay for a CRO specialist in the US is $84,722.

For marketing specialists in general, the US Bureau of Labor Statistics reveals $78,880 as the average annual wage. Conversion rate optimization specialists who choose to do it on the side earn an average hourly rate of $37.92.

How Much Does It Cost to Start a Side Hustle Specializing in Conversion Rate Optimization?

One of the main advantages of starting a side hustle in conversion rate optimization is the low initial cost. You’ll only need to invest in your tools and training, which you can get at little to no cost.

Training programs discussing the conversion rate optimization process can cost $0–$900. Some of them offer certificates, which can boost your credibility among potential customers as a CRO specialist.

You’ll also need CRO tools and software to help you collect website data and improve user experience. They can also automatically perform tasks like heat mapping, split testing, and measuring the average conversion rate of a website.

Some CRO software, such as Google Analytics, are free, but subscriptions to other tools can cost up to $249 monthly. You’ll need a device with internet access to find clients and perform tasks. But you can use your existing equipment if you have them already.

Where Can You Find Gigs Specializing in Conversion Rate Optimization?

If you’re ready to kickstart your CRO career, you can find relevant opportunities in these places:

Where to Independently Find Gigs Specializing in Conversion Rate Optimization

CRO applies to every business and organization that is looking to convert its target audience into subscribers or customers. You can land gigs by contacting local businesses and institutions and offering to optimize their websites.

You can also attend networking events and pitch your conversion rate optimization services to potential clients. Reaching out to family, friends, and close contacts who are business owners is also a great starting point.

If you’re interested in gaining more experience in the field, you can also sign up at a conversion rate optimization agency. This option enables you to gain valuable insights from seasoned conversion rate experts while working with multiple clients from various industries.

Gig Economy Companies That Offer Gigs Specializing in Conversion Rate Optimization

There are multiple freelance platforms and job sites offering full-time and part-time gigs on CRO and related services like search engine optimization. You can find and apply for gigs on Upwork, LinkedIn, PeoplePerHour, and Behance, among others.

The best part about applying for gigs on Fiverr and other online platforms is the ability to choose your own projects, prices, and working hours. You can easily create a personal profile and market your services by showcasing your portfolio, past projects, and conversion practices.

You’ll also have the opportunity to work with clients from around the world while enjoying competitive rates and secure transactions.

Why You Should Consider Specializing in Conversion Rate Optimization As a Side Hustle

From passion to profits, there are plenty of reasons why you should consider a side hustle in conversion rate optimization. Here are a few key benefits of this career path:

  • Diverse roles and career opportunities: CRO is a broad field with a wide range of applications in business. Depending on your skills and interests, you can focus on blog content, landing page design or become a freelance digital marketer.
  • High demand and earning potential: The demand for CRO services is ever-increasing, with more businesses aiming to improve their user experience and SEO strategy. A growing market means more clients, more opportunities, and higher potential earnings.
  • Healthy work-life balance: CRO gigs often involve flexible working hours and remote arrangements. This gives you more control over your daily tasks and schedule.

Problems With Specializing in Conversion Rate Optimization for Money

Specializing in CRO comes with several drawbacks as well. Here are some things to consider before you engage in this field:

  • Low initial pay: Beginner CRO specialists can receive a low starting rate if they lack the necessary skills, expertise, or contacts. One option is to gain experience from a digital marketing agency and progress to a higher rate over time.
  • Barrier to conversions: CRO is not a one-time project but an ongoing process with barriers to success. These include fluctuating customer needs, intense competition, data privacy issues, and evolving technology.
  • Client rejections and concerns: You’ll likely encounter multiple rejections and concerns about the quality, value, and credibility of your services. To overcome this challenge, prepare testimonials, certifications, and positive reviews from previous clients.

Frequently Asked Questions

These are some of the most common queries about starting a conversion rate optimization gig:

Is Specializing in Conversion Rate Optimization a Good Side Hustle?

If you possess a genuine interest in helping businesses enhance their customer journey and have the technical know-how and software skills to do so, then conversion rate optimization can be the perfect side hustle for you.

Increasing demand, career development opportunities, and high earning potential are some of the major benefits you’ll enjoy in this field.

Is Conversion Rate Optimization in High Demand?

Recent advancements in technology, the rise of online shopping, and increasing market competition have driven interest in CRO to an all-time high. 

Digital marketers and business owners have already begun to recognize the importance of CRO in converting regular site visitors into a continuous stream of customers. The demand for conversion rate experts and software is expected to continue growing in the next few years.

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