Are you on a mission to organize your closet? Do you wish you had more space in your dresser? Are you afraid to throw things out because it makes you regret wasting money on clothing you never wore? Well, learning how to sell on Poshmark could be the answer you’ve been looking for.
Whether you’re looking to get rid of ten pairs of jeans or a hundred handbags, Poshmark is the way to do it. This platform makes it easy to buy and sell used clothing, shoes, and other fashion essentials.
But what’s it all about? How does it work? And how can you turn your old wardrobe into a way to make easy money online?
Today, we’re answering all those questions and more with our definitive guide to Poshmark.
What Is Poshmark?
Poshmark is an e-commerce marketplace with a social media component. It’s one of the easiest ways to buy and sell clothing, jewelry, shoes, handbags, and makeup online. From inexpensive brands to luxury designers, this platform has it all.
Each seller, or “Posher,” uploads pictures of their items to an online closet and posts them for sale. Customers can then browse through each closet and buy items for significantly less than full retail price.
It’s similar to selling on eBay or Amazon in the sense that you can resell used products to buyers looking for a deal. In other ways, it’s nothing like those marketplaces.
What makes Poshmark so different is that it’s also a social community. Potential buyers and Poshers engage with one another. They can like each other’s products or closets, share links, and accrue followers.
Buyers can also follow the brand names and sellers they love, which helps them stay up-to-date when a new item goes up for sale. Poshmark is fashion-focused and encourages you to be social as you shop.
Once you get started, it’s a lot of fun to use (and a bit addictive). Buyers love it because they can get great items at reasonable prices. Sellers love it because they can clean out their closets and make money at the same time.
How Selling on Poshmark Works
While Poshers do have to pay a fee to list items on the platform, the exposure to millions of Poshmark users makes it well worth it.
If you sell an item for less than $15, Poshmark takes $2.95 off the final sales price. If you sell an item for more than $15, you’ll pay a 20% fee, regardless of whether the sale price is $50 or $500.
Once a sale closes, Poshmark emails the seller a free shipping label (paid for by the buyer). Once you receive the shipping label, all you have to do is box up the merchandise and ship it off.
A few days after the deal closes, you’ll receive a deposit in your Poshmark account. It’s that easy!
Why Sell Your Pieces on Poshmark
Why is Poshmark better than selling on eBay and Amazon, or consigning with a brick-and-mortar clothing store?
There are plenty of reasons. For starters, the app and website are strictly focused on fashion. You won’t find toys, books, or any household items here. It’s the perfect place to find buyers who are looking for designer clothing, trending pieces, and luxury brands.
Poshmark even offers Posh Authenticate, a premium service that ensures all luxury, name brand products are real. The service costs a flat rate of $39 per item, but it’s free for all items priced at $500 or higher. After requesting the service, the seller ships the item to Poshmark where a team of luxury experts authenticate the piece, then repack and ship it to the buyer. This process is usually completed in 24-48 hours.
A major part of Poshmark’s appeal, of course, is its social media component. Poshmark sellers often feel as though they’re running their own boutique. You can easily find new customers and build relationships with existing ones, all through the Poshmark app.
Ultimately, most Poshers agree that it’s a fantastic opportunity to sell items and make money. It not only puts some cash in your pocket, it helps you clear out your closet at the same time.
How to Sell on Poshmark
Want to start selling things from your closet? Getting started is easy! Here’s a step-by-step guide to how to sell on Poshmark.
Step 1: Create an Account
Start by creating an account on Poshmark.com. It’s super easy and only takes around five minutes.
If you have a Poshmark invite code, you will want to enter that, or apply through a referral link, in this step.
Step 2: Set Up Your Closet
Once you sign up, you can start building your own closet. The trick to selling is to have a closet that’s appealing, on-trend, and full of items people want to buy.
Step 3: Take Photos
To entice potential customers, you’ll need to have great photos of your items (an item can have up to eight photos). But that doesn’t mean you need to hire a professional photographer.
Here are some tips on how to take the best photos:
- Make sure you have good lighting. Invest in an LED light for your iPhone or Android if that’s your primary camera.
- Hang items flat against a wall. If it doesn’t look good on a hanger, you can lay it flat on a bed or floor.
- Shoot overview pictures of the front and back of the product.
- Take close-up photos of any interesting details or any damage that may exist.
- Photograph the label as well as any tickets or tags that are still attached.
- If possible, take photos of the clothing on a model.
Check out our Guide to Becoming a Photographer to learn more about best practices when taking photos.
Step 4: Add a Product Description
Once you’ve got great photos, you’ll need to write a product description. In some cases, you may be able to quote or link to the description from the retailer’s website. But that may not be possible if the item is older.
When in doubt, write your own description. Include the sleeve length, neckline, and waist size. Describe the fit and the feel of the fabric as best you can.
You can even include styling tips, like what to wear it with, what season it’s best in, and the occasion it’s intended for.
If there’s any damage to the item, make sure your description details that as well.
If you don’t want to write the product descriptions yourself, just remember, the gig economy makes it easy to hire freelance writers, which you can pay to help you out.
Step 5: Price Your Products
The best way to determine your price is to browse for similar items being sold by the Poshmark community. This will give you an idea of the price range people are likely to expect. Remember, you need to be competitive with the rest of the Posher community or it will be hard to make a sale.
A good rule of thumb is to set a price that’s 50% off the original retail price. If the item is still available from online retailers, don’t price it higher than the current sales price. There’s no reason for a buyer to buy a used garment from you for $25 if they can get it new with tags for $20.
Step 6: Make Sales
Poshmark’s social component is what makes it so unique. You can share your new listing with friends, as well as communicate directly with your potential buyers. This allows buyers to negotiate prices if they want a better deal.
As a Posher, you also have the opportunity to counter negotiate. You can choose to reduce the price or not — that’s up to you.
You can also offer discounts on bundles. For example, if a buyer wants to buy multiple items from your closet, you can offer them 10% or 20% off.
Step 7: Pack and Ship
Like with most online selling apps, once you make a sale, Poshmark will email you a prepaid, pre-addressed shipping label. The final step is to print it out, pack the item, attach the shipping label, and drop it off at your nearest post office.
How Sellers Get Paid
Now that you know how to sell on Poshmark, let’s take a look at how to get paid. When you sign up for Poshmark, you’ll need to include your bank account and routing number so you can receive payment for your items.
When a buyer places an order, their payment is deposited into an escrow account. Once the buyer receives their order, they have three days to confirm that the item is correct. At that point, the payment will transfer from the escrow account to your account.
To see the funds in your account, just tap the green money icon in the upper right-hand corner of your profile. There, you’ll be able to see all received payments and transfer money to your bank account.
Tips to Sell More on Poshmark
Whether you’re new to the platform or a seasoned Posher, there are a few things you can do to earn more money.
Here are a few tips and tricks for how to sell on Poshmark more often and for more money.
1. Promote Other Sellers
It’s good to share listings from other Poshers with your followers.
This helps give the seller more exposure. And they may just return the favor and share items of yours, as well, giving you more exposure with their own followers.
2. Check Your Account Daily
On a social platform, it’s important to be social.
Check your account every day so you can respond to questions and comments. If a buyer asks you a question and you wait a few days to respond, there’s a good chance you’ll lose a sale.
3. Interact More
The more you list and interact, the easier it will be to build your social network. The bigger your network, the more likely you are to make sales and earn money.
4. Organize Your Closet
Keep your digital closet organized by sharing all unsold products. This will move all available items to the top of your closet and sold items to the bottom.
This way, buyers won’t have to scroll through a bunch of sold-out products to find ones that are available to buy.
5. Promote Your Closet at Posh Parties
In keeping with the social theme, Poshmark throws daily Posh Parties. These are two-hour virtual shopping parties where members get together to buy, sell, and share items.
Typically, parties focus on a specific theme. Sometimes the themes are general, such as “Back to Basics Party” or “Best in Jeans Party.” Other times, themes focus on specific groups, such as “Men’s Style Party” or “Best in Maternity Party.”
If you have products for sale that fall under a party’s theme, you should share them with the group. This will help you sell more items.
Buyers sign on to join parties when they’re looking for a specific style or brand. If you have a product that fits a party’s theme, you have a better chance of connecting with a buyer who’s looking for that specific item.
Start Earning Cash From Your Clothes
Poshmark is a great platform for fashion lovers. Whether you’re a buyer, a seller, or both, you can conduct all of your business right from a single shopping app.
It’s a perfect opportunity to make cash online for college students, as well as a great stay-at-home earning opportunity for parents who want to make some extra cash.
Plus, it’s a fun way to connect with a community of like-minded fashion enthusiasts. Whether you have a Forever 21 or Fendi piece you no longer wear, a new Louis Vuitton or vintage Adidas that just aren’t your style, someone on Poshmark may be interested in buying that exact same piece.