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How To Resell WordPress Hosting: A Step-by-Step Guide

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Do you want to resell WordPress hosting and earn long-term, recurring income? Many web designers do! 

The good news is that the reseller hosting business is open to anyone willing to learn the basics. Whether you’re a startup entrepreneur, an agency, or a beginner, reselling hosting plans is a promising side hustle to achieve passive income.

At the end of this article, you’ll have what you need to build a hosting resell program using the most accessible and reliable web hosting platforms.

Is It Possible to Resell WordPress Hosting?

Reselling hosting services is possible and can be a profitable long-term business, especially when paired with other web design services.

It works the same way as when an individual website owner purchases a web hosting space for their blog.

In reseller hosting, you buy an even bigger space, like a wholesale package, and divide it into mini-spaces, which you can rent to others with a subscription-based service.

What Kinds Of WordPress Hosting Sell Well?

Shared hosting is considered the most popular hosting option among all WordPress hosting types

It’s ideal for beginners and is an excellent option for trialing hosting service features with minimal cost. 

Because it’s an entry-level choice, it’s also easier to promote it as part of a web design package, especially for clients who don’t want to deal with the technicalities of running a website.

What Is the Value of WordPress Hosting?

What you get from reselling hosting packages depends on different factors, such as your reseller hosting provider, inclusions, and other services you provide apart from hosting. 

For example, InMotion’s reseller hosting plan charges $275 a year with 80GB storage and supports up to 25 websites. If you offer a $5 monthly subscription for each site, excluding extra services (i.e., web design & development), you’ll get $60 annual earnings for each of them. That’s $1,500 annually for all 25 websites.

Do WordPress Hosting Lose Value Over Time?

Considering how WordPress still powers 43% of all websites on the internet, it’s safe to say reseller hosting plans are here to stay. 

As for long-term value, it boils down to three performance-related aspects:

  • Loading Speed and Uptime
  • Upgrade Features
  • Customer Support 

Partnering with hosting providers consistently delivering top-grade quality in these three areas inspires loyal, paying customers for years. 

As long as you stay with a reliable provider, offering hosting packages can remain profitable.   

Things To Consider When Reselling WordPress Hosting

Before jumping into any hosting reseller program, take time to think through these considerations:

1. Hosting Provider

Whether you go for shared or managed WordPress hosting, choosing a provider with a solid track record for high-quality service is essential. Their standard becomes the foundation of your reseller business, so go for providers with enough ratings to back up their claims. 

2. Reseller Hosting Plans

Hosting plans vary in price and features, and you must align your choice to your budget and business needs.

  • How many client websites do you plan to manage?
  • Do you want complete control over site management?

If unsure, start with the basic plan and work on upgrading later.  

3. Web Hosting Features

Extra features can dictate a huge chunk of the hosting costs. Start by identifying the essentials for your web hosting business. Items to consider are free SSL certificates, free account migration, white-label hosting, unlimited email accounts, and maintenance packages. 

4. Target Market 

Are you servicing individual-owned WordPress sites or those for groups and startup companies? Knowing the needs of your market streamlines your requirement for a hosting provider. 

5. Pricing Strategy

Crafting custom hosting packages is crucial for gaining profit and must be tailored to your target market’s needs. Create a quote for your base services and add the amount you’ll charge for hosting.

Where to Get Resell WordPress Hosting Services 

Once you’ve decided to be a reseller hosting provider, your priority is to find platforms that offer the best hosting service. 

Here are our top three picks based on popularity, user satisfaction, and overall value:  

1. Siteground

Siteground is a household name in the web hosting business and one officially recommended by WordPress. It offers scalable hosting plans for agencies or users who want to expand their businesses. 

What Makes This Option Great

Siteground’s reseller hosting packages offer unlimited hosting accounts, free SSL certificates, and email addresses. Users also enjoy the platform’s 99% to 100% uptime, which is crucial for e-commerce stores. 

Its non-branded cPanels allow resellers to customize the dashboard’s appearance to fit their branding. 

  • Fees/Commission: GrowBig ($4.99 / month), GoGeek ($7.99 / month), and Cloud ($100 / month) 
  • Payment Methods: VISA, Mastercard, American Express, Discover 

2. InMotion

InMotion is another powerful web hosting platform that offers resellers user-friendly custom branding features to tailor packages.

It provides round-the-clock technical support via phone, live chat, or email. InMotion also excels in website security with its built-in malware protection feature. 

What Makes This Option Great

Apart from customization, InMotion provides a superior account management feature. It has a centralized dashboard for client support and free billing software for seamless payment management. 

InMotion’s reseller hosting options offer unlimited domains, a one-click restore and backup functionality, and a 90-day money-back guarantee.

  • Fees/Commission: InMotion has four reseller hosting plans that start at $22.99/month, billed annually. Subscribing for two to three years in advance gives you more discounts at $16.99/month and $15.99/month, respectively. 
  • Payment Methods: VISA, Mastercard, American Express, Discover, PayPal

3. GreenGeeks

GreenGeeks is known as the most eco-friendly web hosting service catering to various hosting types. It offers daily backup across its reseller plans and uses powerful servers, guaranteeing speed and uptime.  

What Makes This Option Great

GreenGeeks reseller hosting plans offer unlimited disk space and bandwidth, ideal for users who deal with bulk data.

Its high-level plans are also tailored to support e-commerce needs, ensuring seamless functionality from setup to transaction handling.

Scaling is also made easy with the ability to add RAM as your storage demand grows. Another feature that makes it stand out is its free website builder.

You can set up websites with a simple drag-and-drop or use its pre-designed, mobile-friendly, and optimized templates. 

  • Fees/Commission: GreenGeeks has three reseller hosting plans that start at $19.95 a month, billed annually. 
  • Payment Methods: VISA, Mastercard, American Express, PayPal

What You’ll Need To Resell WordPress Hosting

Does WordPress reseller hosting sound like a business you’ll love doing? Here are five items you need to get started:

  • Reseller Hosting Subscription: This details all features included in the hosting service. Essential items to check include storage, domains, email, support, security, and backup.  
  • Base or Add-on Services: What services are you already providing your clients? Hosting is just a part of a whole, so packaging it with other services like web development, SEO, and content marketing allows you to sell it more easily.  
  • Business Branding: Think of your business identity. Every aspect of your custom package should be in line with your brand. Everything has to have a feel of your brand, from the logo tagline to the color scheme used in your customized dashboards.   
  • Customized Pricing Plan: This varies depending on what you offer to clients, and each price point should provide something unique from the rest.   
  • Marketing Strategy: Decide how you can promote your products. An effective avenue to get started is through social media marketing.
  • Stable Internet Connection: Just because the hosting provider takes care of the structure and technical side of the service doesn’t mean you can be passive. You’re in charge of customer service, and being online to provide prompt response is crucial.
  • Business Bank Account: Open a dedicated bank account to process payments. This helps you track income and expenses easily.  

How To Resell WordPress Hosting: Step-by-Step Instructions

Follow these seven steps to start your new business venture:

Step 1: Pick a Hosting Provider

Make a list of your top hosting platforms and identify all the features you like about each of them. Compare and contrast their pros and cons based on user reviews online. 

You want to look for white-label hosting, which allows you to brand the service as your own. This gives you enough room to customize plans and features for your client categories. Remember to check on their technical support performance, too. 

Excellent hosting always provides prompt responses to queries, which is something you’d need when clients start using your services. 

Step 2: Decide on a Hosting Plan

After selecting the service provider, decide which plan offers optimum features overall. For first-time resellers, starting with the basic plan is the safest choice. If you need more advanced features, you can always upgrade. 

Step 3: Define Your Ideal Client

If you’re already running a business like a web design or digital marketing agency, you should already have a clear picture of what your clients need.

For this step, your focus is to align the level of services they’re receiving from you and the appropriate hosting that matches it. 

For example, a startup e-commerce brand selling thrift clothing may only need minimal storage and bandwidth than an established company.

But if you and the client are projecting significant growth in the coming months, offering premium hosting deals is a better long-term investment.   

Step 4: Create Packages and Pricing

You can start by mirroring the reseller hosting plans offered by your chosen platform and adding them to any extra services you offer. The goal is to have reasonable price points that existing clients will love to have as an add-on.  

Step 5: Enhance and Optimize Your Website

This step applies to resellers with a fully running website hosting existing services. Think of web design companies and digital marketing agencies.

If you don’t have a website, consider setting one up to make it easier for potential customers to find your web hosting services.

Step 6: Market Your Products

Get the word out by promoting your services online. You can also ask current clients for leads or referrals. Other strategies you can try out include email marketing, paid ads, and free trials. 

Don’t be overwhelmed with the amount of marketing options available. Sticking to one or two methods, for starters, allows you to focus on your strategy. You can always diversify later.   

Step 7: Provide Excellent Customer Service

Commit to providing value to your clients by responding promptly to their queries, offering technical support when needed, and establishing a feedback system through surveys. 

This is also where quality hosting providers come in handy. They fix technical glitches on the back end, so you don’t have to bear the hassle.  

Can You Make Money Flipping WordPress Hosting?

There’s money in reselling WordPress hosting. When done right, you can earn double or more from your initial investment and reap consistent earnings long-term. 

What Is a WordPress Hosting Resale Business?

WordPress hosting resale business is all about paying for a huge web hosting plan with the intention of breaking it down into smaller plans, which you then sell to your clients for a profit.

Imagine renting a five-bedroom house for $5,000 a month. You then offer a $1,500 monthly rental for each room to others, which brings you $2,500 profit a month. This is the gist of the WordPress reselling model.

Is Reselling WordPress Hosting A Good Way to Make Money?

Reselling WordPress hosting can bring good money, but it takes time. A major hurdle for most beginner resellers is getting clients to sign up for their packages. 

In most cases, you’ll need to double up on your marketing efforts to get your services on your target market’s radar. 

Some exceptions are professionals who already have existing clients. Web designers, developers, digital marketers, and content writers can start a reseller program as an add-on to their services. 

Frequently Asked Questions

Can I Resell Shared Hosting?

No, reselling isn’t allowed in shared hosting. Each subscription is intended for a single user only to ensure you get the same features and limitations as the other server users paying for it.  

Does Anyone Make Money on WordPress?

Yes, many people make money on WordPress, and the reseller program is just among them.

Other popular methods to generate income include affiliate marketing, premium theme designing, site monetization through ads, and selling popular online courses which you can host on WordPress or even Teachable

Similar Tutorials to Check Out

Reselling is an efficient way to earn money without building an entire business from scratch. Here are other reselling options you can try:

  • Resell VPS Hosting: Learn the basics of VPS hosting and how to resell it for a profit. Read this guide and make a list of what to prepare.
  • Resell Dedicated Servers: Earn big by reselling dedicated servers to promising enterprises. Learn about what makes this server unique and how much you can make.
  • Resell White Label Courses: Interested in reselling online courses? Learn how to customize them with your branding.

Wrapping Up

WordPress hosting is here to stay and now is a great time to make money out of it minus all the technicalities. 

Use this guide to start a hosting reseller business and build a steady income flow for years. 

Remember to share this with friends working in the digital industry and see what they think about it. Let us know in the comments if you found this helpful!  

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