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The Absolute Best Products to Sell on Amazon in 2023

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Selling on Amazon FBA can be a fantastic business choice for those who know what they’re doing.

With millions of active buyers, there is a massive opportunity to tap into the e-commerce market and earn passive income.

But what are the best products to sell on Amazon, and what’s the right way to source them?

We’ll cover everything in this article, from getting started with your idea, finding the best product & niche, sourcing your products, and topping it off with the perfect hosting.

We’ll also answer some of your burning questions, including how to sell faster, which Amazon market is most profitable, and how to sell on Amazon without buying a single product.

How to Start Selling on Amazon: A Step-By-Step Guide

Amazon has over 300 million active customers, making it the largest online marketplace in the world.

With the platform’s Fulfilled by Amazon (FBA) program, you can quickly sell products to customers around the globe without having to worry about shipping costs or customer service.

However, before you can start selling on Amazon, you’ll need to develop a solid product idea and a smart action plan.

Here are some key steps to help you get started:

Step 1: Research

Begin by researching what products are currently selling well on Amazon, what niches are growing in popularity, and what gaps are there in the market.

To do this more efficiently, you can use Amazon’s Best Seller Rank, which is updated hourly and takes into account both recent and historical search volume data.

You can also use Amazon’s Product Category rankings, which will give you an insight into what’s selling well and what isn’t.

These rankings will give you an idea of the competition within a certain category and the potential demand for the product.

Step 2: Build a Plan

Outline your goals, strategies, and resources you’ll need.

To make sure you’re on the right track, your plan needs to answer the following questions:

  • What is your target audience?
  • How will you source your products?
  • How will you market and sell your products?

Having the answers to these questions will help you develop a clear plan of action for your Amazon FBA business.

By outlining your goals, strategies, and resources, you can create a roadmap showing you the way to success.

Step 3: Pick a Selling Method

Selling on Amazon can be done in two ways: as a third-party seller or as a first-party seller.

As a third-party seller, you have full control of your inventory, pricing, and shipping costs, for which you can use Fulfillment by Amazon (FBA).

But you have to find your suppliers and provide your customer service.

As a first-party seller through Amazon Vendor Central, you’ll sell your products to Amazon, who will then ship them to the customer.

This gives you a larger customer base and fewer responsibilities, but you’re going to have to give up some control over your brand and pricing.

Step 4: Set Up Your Amazon Seller Account

As soon as you decide on a selling method, you need to register and set up your Amazon seller account.

You’ll have to provide information about your business, choose a product category, and create a product listing.

You’ll also be responsible for managing your inventory, handling customer inquiries, and processing orders.

You can also opt for selling on Amazon without an inventory, but you must find the best resources to match your business model.

Step 5: Source Your Products

To succeed on Amazon FBA, finding a reliable supplier for your potential products is crucial.

This can be through wholesale, private label, or dropshipping.

Wholesale means purchasing top-selling products from a wholesale supplier in bulk and then selling them on Amazon.

If you have money to spare, selling a wholesale product can be the most cost-effective option.

Private labeling involves sourcing products from a supplier and then branding them as your own.

This allows you to create a unique product line and build more recognition.

Lastly, you can go for dropshipping and join forces with a supplier that handles inventory and shipping.

This is best for those with limited storage space and capital for shipping fees.

Tips to Discover the Best Items to Sell on Amazon

To discover how to find what to sell on Amazon and their product market niche, here are some tips to get you started:

  • Consider the topics that interest you or the products you use frequently: This can be a good starting point for finding a profitable niche.
  • Look for products that are in high demand and have a consistent track record of Amazon sales: For this, you can use tools like Google Trends or Jungle Scout.
  • Look for the type of product with some competition (but not too much): A saturated market can make it difficult to stand out, while a product with no competition indicates that there’s no demand for it.
  • Seek bestselling products with a good profit margin: This will help you make a profit on each sale and have enough funds to keep the business going.
  • Be aware of restrictions on potential products, like hazardous materials or medical devices: If you plan to sell anything of the sort, make sure to comply with the necessary regulations for its distribution.

Remember, finding the right product or niche market takes some time, so don’t rush into a decision without doing your product search first.

How to Source Products for Your Amazon FBA Business

Sourcing products for your Amazon FBA business is crucial to your success as a seller.

There are things you should keep in mind before sourcing products.

Firstly, you want to ensure the products you source are worth the trouble.

The product’s original price should be significantly lower than the price you sell for it on Amazon.

To calculate your profit margin, subtract the cost of the product from the selling price, and divide that number by the selling price.

And you also want to look for products that are in high demand but have low competition on Amazon.

To do this, you can use various free online tools like Google Trends or keyword research tools like Ubersuggest or SEMrush.

These tools can help you determine the popularity of certain products and identify what customers are searching for.

Where to Look When Sourcing Products

Sourcing products for Amazon can be tiring, especially if you’re new to the game.

But there are some risk-free methods to do that easily and efficiently.

Use Amazon’s Product Research Tools

Amazon has many product research tools that can help you find the right products to sell.

One such tool is the Amazon Best Seller Rank (BSR), which shows how well a product sells in a category.

You can also use the Amazon Sales Dashboard to see the sales volume of different products and research other metrics like customer reviews and overall ratings.

Check Out Online Marketplaces

Another way to source products for your Amazon store is to use online marketplaces like Alibaba, Global Sources, or ThomasNet.

The directories for these marketplaces have thousands of suppliers worldwide, so you can find products at competitive prices.

When searching for suppliers on these directories, it’s vital to review their profiles.

You should be mindful of their product offerings, pricing, and ratings from other buyers, to see whether the seller is reliable or not.

Attend Trade Shows

Attending trade shows is another great way to source products for your Amazon store.

Trade shows make it easy for you to meet suppliers and have face-to-face contact with them, building an extra layer of security.

You can also get a hands-on look at their products, so you know exactly what you’re selling.

Trade shows promote a better sense of industry trends, so you can see firsthand what products are gaining popularity.

Consider Working With a Sourcing Agent

If you find the sourcing process too complicated, you can always consider working with a sourcing agent.

A sourcing agent can help you find reliable suppliers, negotiate pricing, and handle logistics.

Sourcing agents also have access to a wide network of suppliers, so they can help you find high-quality products at great prices.

This can save you time and effort while helping to ensure that you’ll find the best products to sell on Amazon.

The Best Products for Beginners to Sell on Amazon FBA

As a beginner, it can be challenging to know what products to sell on Amazon FBA.

To help you with that, we have researched some of the best products to sell on Amazon FBA and added a few examples to help you get started.

1. Books

Books are a very popular product category, and they’re relatively easy to source.

Look for books with a high sales rank and good reviews, like Stephen Covey’s guided journal, which always tops the Amazon charts.

With the growing popularity of e-readers and mobile devices, eBooks also make fantastic choices for first-time sellers, so make sure to consider them.

2. Toys and Games

Toys and games are also popular categories that sell well on Amazon.

For example, the Exploding Kittens card game is an ongoing bestseller in the United States, shipped by many different sellers on the eCommerce platform.

3. Pet Supplies

Pet supplies are a growing category on Amazon, with many pet owners buying items for their furry friends online.

Look for unique top-selling items with high ratings and minimal competition, like this Petsafe water fountain.

4. Home and Kitchen Tools

Home and kitchen products are always in demand on Amazon.

You should look for unique items that people talk about but not too much to overshadow you as a new seller.

For example, the Spiralizer Ultimate 7-blade slicer makes a good choice in this category.

5. Personal Care Products

Beauty and personal care items are also in high demand on Amazon, especially with the growing beauty trends on TikTok.

If this is your go-to, aim for products with good customer reviews and plenty of social media coverage, like the Truskin Vitamin C serum.

The Most Profitable Items to Sell on Amazon & Their Living Proof

While there are many best-selling items that you can sell on Amazon FBA, some make better investments than others.

Let’s explore some of the most profitable products to sell on the Amazon marketplace, backed by real-life successful sellers.

1. Electronics

Electronics are one of the best-selling categories on Amazon.

From smartphones and tablets to laptops and gaming consoles, there’s a wide range of products that you can sell and profit from.

For example, Tech & Tonic has been very successful in selling refurbished laptops on Amazon.

They source them from local businesses and then resell them on the platform.

With a profit margin of around 50%, they have been able to generate significant revenue.

2. Health & Beauty Products

Health products are another profitable category on Amazon.

From skincare and makeup to supplements and vitamins, there’s a high demand of buyers waiting to chase another cool trend.

One seller, Beau Brummell for Men, has had great success selling men’s grooming products on Amazon.

They have built a loyal customer base by offering premium-grade products and fantastic customer service.

As a result, they have generated over $500k on the platform.

3. Home Products

The home and the kitchen are also realms that generate a lot of craze on Amazon.

From kitchen appliances and cookware to home decor and furniture, there’s an ocean of popular products that you can swim in.

Zulay Kitchen has been standing out from the competition by offering unique kitchen products like handheld milk frothers.

With a profit margin of 40%, they have built a $10 million empire on Amazon FBA.

4. Baby Items

For those of you with children at home, you know how much baby products sell.

From diapers and baby food to strollers and car seats, there’s a good market for these best-selling products on the eCommerce business platform.

Among the sellers that stand out the most is Burt’s Bees Baby, which has had success selling organic baby clothes and accessories.

They have built a strong brand by supporting sustainable growth and offering eco-friendly products that hold a 25% profit margin and over $10 million in product sales.

These success stories are just a few examples, as many other sellers on Amazon have started small and made it big.

Their success depends on market demand, competition, and profit margins – all of which change over time.

Frequently Asked Questions

Here are some of the most frequently asked questions about selling on the Amazon marketplace, along with expert answers and advice on consistent-demand products.

How to Sell Faster on Amazon?

Make sure your listings are optimized with relevant keywords and detailed product descriptions.

And consider using Amazon’s sponsored product ads to drive organic search traffic to your listings.

Then offer competitive pricing and fast shipping for some excellent product reviews.

Which Amazon Market is Most Profitable?

The most profitable Amazon Market for you depends on your products, target audience, and competition.

In general, the US Amazon marketplace is the largest and most competitive, making it the go-to for many sellers.

Other international markets like the UK, Germany & Japan also make honorable mentions.

How to Sell on Amazon Without Buying a Product?

You can sell on Amazon without buying products through dropshipping.

With drop shipping, you list products for sale that are stocked and shipped by a third-party supplier.

When customers place orders, the supplier fulfills them and ships them directly to the customer.

Final Thoughts

As a new Amazon seller, there are many strategies you can use to maximize your success on the platform.

From choosing Amazon’s best-selling items to offering excellent customer service, every decision you make can impact your consistent sales and revenue.

You should remember that selling on eCommerce sites is not a get-rich-quick scheme.

Building a successful business on the platform takes time, effort, and dedication.

However, with the right mindset, you can turn your Amazon store into a profitable success story that may as well be featured in our future guides.

By following the tips and insights outlined in this article, you can increase your chances of success and achieve your goals as an established Amazon seller.

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