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Where to Sell Jewelry: 10 Platforms For The Biggest Profit

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Hey, jewelry lovers! Got some bling you’re looking to part with, or treasures you’ve created yourself?

Knowing where to sell jewelry is crucial, whether you’re decluttering, cashing in, or even thinking about starting a jewelry business.

In this guide, we’ll not only explore the top places to sell your sparkles, but we’ll also give you the lowdown on making your pieces irresistible to buyers.

Let’s turn your gems into some green!

What to Consider Before Selling Jewelry

Before jumping into the glittery world of selling jewelry, there are a few key considerations that can truly make the difference between just making a sale and truly maximizing your returns.

These are the little nuggets of wisdom that seasoned sellers swear by when selling stuff online. Let’s uncover them:

1. Assessment of Jewelry Value

Don’t undersell yourself or your treasures! Do a little research to understand the current market value of your pieces.

Consider factors like material, craftsmanship, brand, and condition. Having a ballpark figure helps in pricing your items right.

2. Choosing the Right Platform

Not all platforms are created equal. Each comes with its own demographic of buyers and selling fees.

A platform that’s perfect for selling handmade craft jewelry might not work as well for luxury pieces.

Do your homework, and find the platform that fits your jewelry and customer demographic.

3. Presentation and Description of Jewelry

First impressions matter, especially when it comes to selling jewelry online. Stellar photos and detailed, compelling descriptions can make the difference between a passerby and a potential buyer.

Showcase your jewelry’s best features, and don’t forget to mention any important details like size, materials used, or the story behind the piece.

Where to Sell Jewelry In 2023

Alright, let’s dive into the glittering sea of platforms where you can sell your jewelry. Each has its unique appeal and way of doing things. So, let’s explore these dazzling options:

  1. Etsy
  2. eBay
  3. Amazon Handmade
  4. Poshmark
  5. The RealReal
  6. Ruby Lane
  7. Grailed
  8. Depop
  9. Swappa
  10. Worthy

1. Etsy

screenshot of the Etsy homepage

Etsy is a global online marketplace well-known for vintage items and unique handcrafted goods, making it an ideal place for selling distinct jewelry. Sellers can set up their own shop and listings, creating a brand presence.

To sell on Etsy, you’ll create a seller’s account, set up your shop, list your jewelry items with clear photos and descriptions, and manage your sales. Shipping and customer service are also your responsibilities.

  • Good fit for: Handcrafted or vintage jewelry sellers
  • Effort needed: High (requires marketing and product photography)

2. eBay

A screenshot of the ebay homepage

eBay is one of the biggest and most diverse online marketplaces. You can sell almost anything on eBay, including jewelry of all types, making it great for a variety of sellers.

Selling on eBay involves creating a listing for your item, choosing either an auction or a fixed-price selling format, then managing bids or direct sales. Customer interaction and shipping are managed by the seller.

  • Good fit for: Sellers with unique or collector’s items
  • Effort needed: Moderate (requires product listing and customer interaction)

3. Amazon Handmade

screenshot of the Amazon Handmade homepage

Amazon Handmade offers artisans a platform to sell their handcrafted products to a vast customer base. It’s a great platform for handmade jewelry, but you must apply and be approved to sell in the Handmade category.

Selling on Amazon Handmade involves going through an application process to verify your items are truly handcrafted. Once approved, you can create listings, fulfill orders, and provide customer service.

  • Good fit for: Handmade jewelry artisans
  • Effort needed: High (requires approval process, professional photos, and marketing)

4. Poshmark

A homepage of the poshmark screenshot

Poshmark is a digital marketplace aimed at fashion-conscious buyers, making it a fitting platform for trendy and branded jewelry.

To sell on Poshmark, you’ll create a listing with photos and descriptions of your jewelry, set your price, then interact with potential buyers through the app.

Once sold, Poshmark provides a prepaid, pre-addressed label to ship your item.

  • Good fit for: High-end fashion jewelry sellers
  • Effort needed: Moderate (requires product listing and customer interaction)

5. The RealReal

A screenshot of the real real homepage

The RealReal is an authenticated luxury consignment platform. It’s the perfect place for high-end, designer jewelry.

Selling on The RealReal is pretty straightforward. You send in your jewelry, they authenticate, price, and sell it. Once your item sells, you get a portion of the profits.

  • Good fit for: Luxury brand jewelry sellers
  • Effort needed: Low (consignment service)

6.Ruby Lane

A homepage of the rubylane screenshot

Ruby Lane is an online marketplace specifically for antiques, collectibles, and vintage finds. If your jewelry fits these categories, Ruby Lane might be your best bet.

To sell on Ruby Lane, you’ll create a shop, list your items with clear photos and descriptions, manage your sales, and handle shipping.

  • Good fit for: Antique and vintage jewelry sellers
  • Effort needed: Moderate (requires quality photos and detailed descriptions)

7. Grailed

a screenshot of the grailed homepage

Grailed is a curated community marketplace for men’s clothing and accessories, including jewelry. It’s great for men’s high-end and designer pieces.

Selling on Grailed involves creating listings with quality photos and detailed descriptions. Sellers manage their own sales, shipping, and customer interactions.

  • Good fit for: High-end men’s jewelry and accessories sellers
  • Effort needed: Moderate (requires product listing and customer interaction)

8. Depop

screenshot of the depop homepage

Depop is a social shopping app that targets millennials and Gen Z, making it the go-to for selling trendy, retro-style jewelry.

To sell on Depop, you’ll set up your shop, create listings with photos and descriptions, set prices, manage your sales, and handle shipping.

  • Good fit for: Trendy and retro-style jewelry sellers
  • Effort needed: Moderate (requires product listing and customer interaction)

9. Swappa

a screenshot of the swappa homepage

Swappa is a user-friendly online marketplace for buying and selling newish tech, games, and fashion, including jewelry.

To sell on Swappa, you’ll need to create a listing with photos and a description. Swappa staff review all listings before they go live. You’ll handle shipping once your item sells.

  • Good fit for: New or gently used jewelry sellers
  • Effort needed: Moderate (requires product listing and approval)

10. Worthy


Worthy is a unique platform that sells high-value jewelry through an auction process, making it perfect for high-value diamonds and precious gemstones.

To sell on Worthy, you’ll send in your jewelry for evaluation and cleaning. Worthy then photographs your pieces, lists them, and runs the auction.

You get paid once your item sells.

  • Good fit for: Sellers of high-value diamonds and precious gems
  • Effort needed: Low (auction platform)

How to Make Your Jewelry More Appealing to Buyers

Attracting potential buyers to your jewelry is an art in itself. It’s not just about listing your items, but showcasing them in a way that makes people say, “I must have that!”

Let’s walk through some vital tips to make your pieces truly sparkle and stand out:

1. Take High-Quality Photos

A picture is worth a thousand words, especially in online selling. Ensure your jewelry photographs are clear, well-lit, and highlight the item’s details. Use different angles and backgrounds to show off each piece to its full potential.

2. Provide Detailed Descriptions

While pictures draw buyers in, a detailed description can clinch the sale. Describe the material, dimensions, colors, any unique features, and the story behind the item. This not only informs the buyer but also helps them connect with the piece on a personal level.

Offer Reasonable Pricing – While you don’t want to undersell your jewelry, overpricing can deter potential buyers. Do your research, understand the market, and price your items competitively. Offering occasional discounts or deals can also attract more buyers.

Maintain Good Seller Reputation – Trust plays a massive role in online purchases. Maintain a good reputation by being honest about your products, shipping promptly, and responding to customer queries promptly and professionally. Positive reviews can significantly boost your sales.

Wrapping Up

And there you have it – a comprehensive guide to help you navigate the sparkling world of selling jewelry online.

By considering your jewelry’s value, choosing the right platform, presenting your pieces attractively, and maintaining a good seller reputation, you’re well on your way to turning your treasures into profit.

Remember, everyone’s experience is unique, so feel free to try different methods and platforms until you find what works best for you.

We encourage you to dive in and start exploring these platforms to sell your used jewelry.

We’d love to hear about your experiences or any additional tips you have for selling jewelry. So please, feel free to share your thoughts in the comments section below.

And if you found this post useful, why not share it with others who might also be interested in selling their jewelry? Let’s spread the sparkle together!

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