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Where to Sell Gold: 10 Top Platforms For 2023

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Wondering where to sell gold for the highest possible return?

As the market for used gold continues to shine brighter, knowing where and how to navigate it is key to ensuring you’re getting the best deal.

After learning how to sell gold, your next step is deciding the right platform for your golden treasures.

This guide provides you with top options, tips on preparing your gold for sale, and some important considerations to keep in mind.

What to Consider Before Selling Gold

Before diving into the specifics of where to sell your gold, let’s make sure you’re fully prepared for this undertaking. Understanding a few critical factors can make the difference between a satisfactory sale and a great one.

1. Assess the Value

Before you leap into selling, it’s crucial to accurately assess the value of your gold. Consider getting your gold appraised by a professional to understand its worth. This will help you set realistic expectations and avoid being underpaid.

2. Know the Market

A basic understanding of gold rates and market conditions is instrumental in selling gold.

Gold prices fluctuate, and knowing when to sell could increase your profit. Keep an eye on the gold market and trends to make an informed decision.

3. Decide the Selling Point

It’s important to decide whether to sell your gold online or in-person. Both have their merits and drawbacks.

Online selling may provide a wider market, while in-person sales can lead to instant cash. Your decision should be based on your comfort level, convenience, and the nature of the gold you’re selling.

Where To Sell Gold in 2023: The Top Platforms

Different platforms have varying advantages, from quick transactions to competitive pricing or access to a broad audience. Therefore, choosing the right platform for selling your gold is pivotal to a profitable and smooth selling experience.

  1. CashforGoldUSA
  2. GoldSilver
  3. APMEX
  4. Kitco
  5. Pawn Shops
  6. Local Jewelers
  7. eBay
  8. Craigslist
  9. Facebook Marketplace
  10. Etsy

1. CashforGoldUSA

a screenshot of the cashforgoldusa homepage

CashforGoldUSA is a pioneer in the online gold buying industry. Their focus is on offering a quick, secure, and easy way to sell your gold without leaving the comfort of your home.

They use state-of-the-art XRF testing technology, which ensures accurate assessment and gives sellers peace of mind.

To sell gold on CashforGoldUSA, you’ll need to request a free, insured shipping pack. Once you send your gold using this pack, their team will appraise your items and provide a cash offer within 24 hours.

If you agree with their evaluation, you’ll receive your payment via PayPal, check, or bank wire.

  • Sellers it’s a good fit for: People looking for a quick and secure online sale.
  • Effort needed: Minimal; simply ship your gold and accept the offer.

2. GoldSilver

a screenshot of the goldsilver homepage

GoldSilver stands out as a reliable and transparent platform to sell gold coins and bars. They are known for their educational resources and fair, live-market pricing, offering sellers a trustworthy and efficient selling experience.

When you’re ready to sell your gold to GoldSilver, contact their buying team to receive secure shipping instructions. After your gold arrives and undergoes inspection, they will present you with an offer.

Should you accept, they process the payment, marking a seamless end to the transaction.

  • Sellers it’s a good fit for: Sellers of gold coins and bars.
  • Effort needed: Moderate; includes secure shipping and quote acceptance.


a screenshot of the apmex homepage

As one of the leading online precious metal dealers, APMEX is recognized for its broad product selection, transparent pricing, and excellent customer service. They cater to a wide variety of sellers, from beginners to seasoned investors.

Selling your gold to APMEX begins with a simple phone call for a quote. Once you ship your items using their instructions, APMEX inspects your gold and confirms the final price. Upon your acceptance of the offer, they swiftly process your payment.

  • Sellers it’s a good fit for: People with high-quality gold items.
  • Effort needed: Moderate; includes calling for quotes and shipping.

4. Kitco

a screenshot of the kitco homepage

Kitco, a well-respected online bullion dealer, has a reputation for buying a wide range of gold items including scrap gold, jewelry, and more. Their live market pricing and user-friendly website make them a popular choice among sellers.

To sell gold to Kitco, you initiate contact through their online portal or a phone call.

After shipping your items, their team appraises them and provides you with a competitive quote. Upon accepting the offer, they promptly release your payment.

  • Sellers it’s a good fit for: Sellers of scrap gold and gold jewelry.
  • Effort needed: Moderate; contact, ship, and await payment.

5. Pawn Shops

For those who want to pawn your gold, pawn shops can provide a viable option. They are known for their quick transactions and instant cash offers, although they may not always yield the highest returns.

Selling your gold at a pawn shop is straightforward. Walk into the shop with your gold, get it appraised on the spot, and if you’re happy with the offer, walk out with cash in hand.

  • Sellers it’s a good fit for: Sellers who want immediate cash and small sales.
  • Effort needed: Low; walk-in and sell.

6. Local Jewelers

Local jewelers often buy gold and have the advantage of offering a personalized and face-to-face transaction. Some local jewelers are well-versed in gold valuation and can offer competitive prices.

To sell your gold to a local jeweler, visit the store for an appraisal. If the jeweler’s offer matches your expectations, you can immediately finalize the sale.

  • Sellers it’s a good fit for: Sellers who prefer face-to-face transactions.
  • Effort needed: Moderate; includes visiting for appraisal and negotiation.

7. eBay

a screenshot of the ebay Gold homepage

eBay, a global online marketplace, enables you to reach a vast audience for your gold. Its auction-style selling can be advantageous for unique or high-value gold items, providing potential for higher selling prices.

To sell gold on eBay, you need to list your items with detailed descriptions and quality photos. Once your item sells, you’ll ship it directly to the buyer.

  • Sellers it’s a good fit for: Sellers who prefer auction-style selling and have unique pieces.
  • Effort needed: High; includes listing, shipping, and potential customer queries.

8. Craigslist

a screenshot of the gold craigslist homepage

Craigslist offers a free, local platform for selling gold. Its no-frills, direct approach allows for personalized negotiation and face-to-face interaction.

Selling on Craigslist involves creating a detailed post for your gold item. Once potential buyers contact you, you’ll negotiate the price and arrange a safe meeting place to complete the sale.

  • Sellers it’s a good fit for: Sellers who prefer local, face-to-face transactions.
  • Effort needed: High; includes creating ads, negotiation, and in-person meetups.

9. Facebook Marketplace

A screenshot of the facebook marketplace homepage

Facebook Marketplace leverages the power of social networks to help you sell locally. It’s an easy-to-use platform for selling various items, including gold.

You list your gold on Facebook Marketplace with good photographs and descriptions. Interested buyers will message you, and you can negotiate the price and pick-up or delivery details.

  • Sellers it’s a good fit for: Sellers who want to leverage their social networks and prefer local sales.
  • Effort needed: Moderate; listing, negotiation, and delivery arrangement.

10. Etsy

a screenshot of the etsy gold homepage

Etsy is an ideal platform for selling unique, vintage, or handcrafted gold pieces. With its worldwide audience and a focus on creative and unique items, Etsy can help sellers fetch a good price for their gold.

Selling on Etsy involves setting up a shop and listing your items with detailed descriptions and clear photos. Once an item is sold, you are responsible for shipping it to the buyer.

  • Sellers it’s a good fit for: Sellers of unique, vintage, or handcrafted gold pieces.
  • Effort needed: High; includes setting up a shop, listing, and shipping.

How to Make Your Gold More Appealing to Buyers

To make your gold more appealing to potential buyers, here are four key points to consider:

  • Clean Your Gold: A clean, polished gold piece is more visually attractive and can instill confidence in buyers about its quality.
  • Presentation: When selling online, good photography and detailed descriptions are essential. Showcase your gold from different angles and provide accurate information to attract potential buyers.
  • Realistic Pricing: Setting a fair and competitive price for your gold is crucial. Research the market, consider the condition and purity of your gold, and price it accordingly to attract buyer interest.
  • Know Your Buyer: Understanding the preferences of your target market can help tailor your presentation and marketing strategy. Consider factors such as design trends, popular styles, and the interests of potential buyers.

Wrapping Up

In conclusion, by assessing the value, understanding the market, choosing the right selling method, making your gold visually appealing, and pricing it realistically, you’ll increase your chances of a successful sale.

Explore these options, share your experiences, and encourage others to join the gold-selling journey. And if you liked this guide, consider checking out our guide on how to sell gold as a side hustle.

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