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How to Resell Prom Dresses In 2023 [Step-By-Step]

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Do you have a prom dress you no longer have use for and don’t know what to do with it? Many young women face this situation. Therefore, they wonder if they can resell a prom dress.

The answer is a resounding yes, and there are many ways to do so.

In this complete guide, we’ll give you all the information you need to resell your prom dress in no time.

Is It Possible to Resell Prom Dresses?

When girls buy prom dresses, they do so with the intention of only using them one time. Luckily, you can resell your prom dress and make some extra cash instead of stowing it in the closet and never using it again.

There are many outlets you can sell your prom dress through. We’ll discuss some of them in detail later in this guide.

What Kinds of Prom Dresses Sell Well?

You’ll usually find a willing buyer for your prom dress. This is because thousands of girls need dresses for their prom night every year. In turn, the demand for prom dresses is always there.

Some prom dresses have better resale value than others. Designer brand prom dresses can typically fetch higher prices on the resale market than generic ones.

Additionally, your prom dress’s condition plays a role in deciding whether someone will be willing to buy it or not.

What Is the Value of Prom Dresses?

The value of a prom dress is how much money it would sell for.  There are many factors that determine a prom dress’s value and how well it maintains it over time. 

Do Prom Dresses Lose Value Over Time?

In many cases, a prom dress’s value will drop significantly over time.

First off, there’s a misconception that a used prom dress is as good as new because it was only worn for a few hours. In reality, this isn’t the case. Most prom dresses start showing defects and flaws even if they’ve only been worn for one hour, which causes their value to drop.

This is especially true in the case of generic brand dresses because they tend to have lower-quality materials and craftsmanship.

Another issue is when you place your dress back into its protective bag immediately after use without dry cleaning it. When you do so, the residual oils from your skin and hands seep into the material over time. In turn, stains may develop and hurt your dress’s resale value.

To avoid this, you should spend a little extra for a designer brand dress and make sure to dry clean it after use before storing it in a protective bag.

What to Consider When Selling Prom Dresses

Before you resell your prom dress, there are some aspects you should consider.

Here are some of the most important ones:

How Much to Resell for

As with any product, a fair price is highly important to potential buyers.

Therefore, you should sell your dress for a price that doesn’t put off customers but also gives you a decent profit margin.

Your Reselling Platform

To successfully resell your prom dress, you should have a clear idea of the platform you’ll do so on.

You have two main options here, which are online platforms, and physical locations, such as consignment stores.

If selling your dress online is more convenient for you, some great choices include Poshmark, eBay, and Craigslist.

Which Prom Dresses to Resell

The thing about formal wear styles is that they go in and out of fashion quickly. These trends are typically determined by celebrity fashion choices at formal events such as The Oscars or The Golden Globes.

As a result, you should try to resell prom dresses that are still fashionable.

Where to Resell Prom Dresses

When selling prom dresses online, there are many platforms to choose from.

Here are some of your best options:

Poshmark

screenshot of the poshmark homepage for the "is poshmark legit" post on gigworker.com

If you’re looking to clear the clutter in your closet, selling on Poshmark is a great choice. You can access it through the website or app.

What Makes This Option Great?

Poshmark is popular among users due to its convenience. The app is easy to use and uploading your listing only takes a few minutes. After the buyer receives your item, your money will be available within three days.

  • Fees/Commission: 20% commission on each sale
  • Payment Methods: Instant Transfer, PayPal, direct deposit, check, Venmo

eBay

screenshot of the eBay homepage

As one of the biggest e-commerce platforms worldwide, eBay is a prime destination for those looking to sell various classes of products. Prom dresses are no different.

Millions of people use eBay every day. As a result, your prom dress listings on the platform will reach a wide audience.

What Makes This Option Great?

People tend to prefer eBay to other e-commerce platforms due to its lower fees and commissions. Additionally, it offers many ways for you to receive payment.

  • Fees/Commission:  Up to 13.25% of the selling price, in addition to $0.30 per order
  • Payment Methods: Google Pay, Apple Pay, PayPal, credit/debit card

Craigslist

a screenshot of the craigslist homepage

Craigslist is another viable option for reselling prom dresses. You can list your offerings on the website free of charge. Additionally, you’ll reach local buyers easily, and these are the people most likely to be serious customers.

What Makes This Option Great?

Using Craigslist involves virtually no learning curve at all. The platform’s ease of use allows you to create an account, list your dress for sale, and be ready to sell in no time.

  • Fees/Commission:  No listing fees and no commission 
  • Payment Methods: Cash or check

What You’ll Need to Resell Prom Dresses

There are a few essentials you’ll need before you can start reselling prom dresses.

Here are some of them:

  • A Platform to Resell On: You should decide where you’ll resell your prom dress early on. Reselling them online is a great option. Alternatively, you can resell your dress at a consignment store
  • A Valid Debit/Credit Card: If you decide to resell online, your payment will usually be through PayPal. Therefore, you should link a working credit or debit card to your PayPal account so the money is accessible.
  • Prom Dresses That Are Still in Fashion: You’ll need to have a prom dress with a style that’s currently trendy. This’ll make finding a willing buyer a lot easier. 

How to Resell Prom Dresses: Step-By-Step Instructions

Starting any type of business can be overwhelming. This is because there are many factors you should consider and numerous steps you need to go through.

However, it gets a lot easier when you know exactly what you should do to achieve your objective.

Here are the steps to take to start making great money reselling prom dresses:

1. Choose Your Resale Platform

The first step is to decide where you’re going to resell your prom dress. This location can be a physical one, such as a consignment store. It can also be an online platform, like Poshmark, Craigslist, eBay, or Facebook Marketplace.

If you’re looking to get some quick cash, then a consignment store is your best bet. In contrast, those looking to get paid without leaving the house should go the online route.

Your choice of online platform should depend on the fees and commissions it takes and the payment methods it supports. 

2. List Your Prom Dresses for Sale

Regardless of the online platform you choose, the next step is to post your prom dress for sale. How to do this varies from one platform to the other.

To make your listing attractive, you should augment it with high-quality photos of the dress from different angles. You should also provide a detailed description of the dress’s model and measurements. This allows the buyer to see if the dress will be a perfect fit for them.

3. Settle on Your Price and Payment Methods

Next, you should finalize your listing by settling on a selling price. Your price should not be too high that it drives away potential customers, and not too low that it doesn’t give you a good profit margin.

You should also make sure that you know how you’re going to get paid. For example, if your preferred payment method is PayPal, make sure that you have a credit/debit card linked to your Paypal account.

4. Spread the Word About Your Listings

The final phase is to market your listings.

You can do so through sponsored posts on Facebook or Instagram. Alternatively, you can spread the word through sponsored ads on blogs with prom-related content.

Can You Make Money Flipping Prom Dresses?

You can definitely turn a profit by flipping prom dresses, and you can do so in several ways.

The first is to visit a local consignment store and show them your dress. They’ll evaluate it and tell you how much they’re willing to buy it for. If the offer is fair to you, they pay you right then and there. Alternatively, you can resell your dress on online platforms like eBay or Poshmark.

Another route you can go is hosting a yard sale. You and your friends can pool all your used prom dresses and any other used items you want to sell and display them for potential buyers. To go the extra mile, play some music and offer complimentary drinks to people browsing.

What Is a Prom Dress Resale Business?

Running a prom resale business involves buying prom dresses knowing that you’ll never use them. Then, you’ll sell these dresses for more than what you paid for them. The difference between the buying and selling price is your profit.

However, it’s essential to choose the prom dresses you buy wisely. Go for designer brand dresses and keep them in flawless condition. Otherwise, you may have a hard time finding someone willing to pay the price you’re expecting.

Is Reselling Prom Dresses a Good Way to Make Money?

Prom dresses aren’t as good at maintaining their value as smartphones or laptops. Therefore, they tend to have lower resale value and give a lower profit margin.

However, this doesn’t mean that you can’t make a lot of money reselling prom dresses.

The key is to know your audience. Pick a niche and cater your offerings to that niche. If you do this correctly, your prom dress resale business will flourish.

Frequently Asked Questions

Here are a couple of questions people have about reselling prom dresses:

Does Plato’s Closet Buy Prom Dresses?

Unfortunately, Plato’s Closet doesn’t accept prom or homecoming dresses. The same applies to all formal wear. This platform only buys gently used women’s clothing with current styles.

What Is the Cinderella Project?

The Cinderella Project is a non-profit organization that helps underprivileged students get free dresses, tuxedos, and other clothing items for events like prom and homecoming.
This initiative aims to reduce the number of students who feel left out because they don’t have the means to buy appropriate wear to attend such events.

Similar Tutorials to Check Out

Here are some useful tutorials to check out:

  • Resell a Wedding Dress: Do you want to flip your wedding dress for some extra cash? We’re here to tell you that wedding dresses can sell for excellent prices!
  • Resell Jewelry: If you have a passion for jewelry, why not make some money selling it? This guide will give you all the tips you need to successfully resell your jewelry!
  • Resell Bridesmaid Dresses: Are you looking for ways to boost your income? If you are, reselling bridesmaid dresses is a great option!

Wrapping Up

If you’re wondering whether you can resell a prom dress, you definitely can. As long as your dress is still in fashion and is in good condition, you’ll have no issues finding a willing buyer.

Following the guidelines and steps discussed in this article will help make reselling your prom dress a breeze.

If you have any questions, drop a comment in the section below. Also, share this guide with your family and friends if you found it helpful.

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