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How to Resell Jordans In (2024) [Step-By-Step]

The first Air Jordan was introduced in 1985 when Michael Jordan collaborated with Nike to produce basketball sneakers and accessories under the Jordan brand. These sneakers are quite popular among collectors and sneakerheads because of their distinctive style.

So, can you resell Jordans and make money? You’re not the only one who asks this question.

This article will answer your question and explain how to gain profits from reselling sneakers.

Is it Possible to Resell Jordans?

You can sell used, brand-new, and as-new Jordans for a profit. The process of sneaker resale is pretty simple and doesn’t need a lot of preparation. This is why it can be an excellent way to make money.

Reselling sneakers is a win-win situation for buyers and sellers. Buyers can find rare sneakers or discontinued models that are no longer available. Buying these sneakers makes them feel special, and they might be willing to pay hundreds of dollars for a rare model.

Sellers can get rid of old sneakers that didn’t fit or they no longer wear. Some people search garage and yard sales for discarded sneakers and resell them for profit.

What Kinds of Jordans Sell Well?

The sneaker resale market is one of the easiest to approach if you’re trying to make some money. Collectors would go the extra mile to get rare and hard-to-find sneakers.

Some Jordans are more popular among collectors and sneakerheads, and you might make thousands of dollars in profit by selling a single item.

Jordan 1s, Air Jordan 5 Retro Oreo sneakers, Air Jordan 4 Retro Toro Bravo sneakers, Air Jordan 1 Low Elevate Year of The Rabbit sneakers, Air Jordan 5 UNC sneakers, and Air Jordan 3 Retro Infrared sneakers are among the best-selling sneakers.

Some Jordans were issued for particular celebrities and can have a high resale value. For example, the Travis Scott x Air Jordan sneakers have a high resale value due to the limited production.

What is the Value of Jordans?

Several factors can help you determine the value of your Jordans for resale. Understanding these factors will help you set a fair price that attracts customers and allows you to gain some cash.

  • The Jordan brand model you pick. Collaboration, limited edition, and low-stock models resell better.
  • The condition of your sneakers, if they’re old, worn out, as-new, or never been used.
  • If you have the original box of the sneakers.
  • The size, as some sizes sell out quickly, like the bigger men’s sizes.
  • The price of new and used sneakers on different auction and resale platforms like Flight Club and StockX while considering the transaction fee.
  • Market trends as some sneakers become more valuable with time.

Do Jordans Lose Value Over Time?

Almost the value of all Jordans increases with time. As long as the model you have isn’t reissued, you can sell it for more than what you paid for it. Benjamin Kickz is one of the most successful sneaker resellers, and he made his first million three years after starting his reselling business.

The only reason that lowers the value of your sneakers is visible signs of damage. It’s expected that used sneakers won’t look as good as new pairs. But some people take good care of their sneakers to look good for years.

But if the second-hand sneakers you’re trying to resell are cut or worn out, you shouldn’t expect to sell them for a high price. You might be unable to sell them if they’re in terrible condition.

Things to Consider When Reselling Jordans

Reselling shoes can be a profitable business, and some people can make this their original business if they know how to find valuable sneakers that appeal to customers. Here are some things to consider when you attempt to resell Jordans for a profit.

Choose the Right Sneakers

If you’re reselling your old sneakers or those that belong to others, you should carefully choose the ones you put up for sale. Some models and sizes can be profitable because they will sell well.

Beaten-up sneakers that can’t be restored won’t sell unless you offer a low price. Sometimes, this low price might not be enough to cover the cost of running your business.

You can also approach people who have garage sales or want to declutter their spaces. You’ll be able to find several sneakers that people are willing to get rid of in online marketplaces.

Study the Market

Keep an eye on market trends by following celebrities and famous sneakerheads because this will show you which sneakers are more likely to sell fast. Sneakers that actors and singer wear are more popular among adults and teens. So, if you have a good pair, you can resell it for a profit.

Storage Space

Unless you already have these sneakers at home, you should find a place to store the sneakers you plan to resell. This can also be a small workshop where you can clean and restore old sneakers to make them look more valuable.

Find Customers

Finding real sneakerheads interested in your Nike Air Jordan sneakers is crucial because they will value the pairs you offer. You can join online forums or social media groups where people talk about their love and appreciation for the Jordan brand, and you can see where they usually shop for second-hand sneakers.

Choose a Platform

Unless you arrange a yard sale for your sneakers, you should choose an online platform to post your listings. There are different online auction websites and marketplaces where you can list your sneakers for sale. You must write an honest listing and take good photos of your sneakers to attract clients.

Determine the Price

You should study the market to determine the price of your used sneakers. You don’t want the price to be too low because customers might think that your sneakers aren’t legit. If your price is too high, interested clients will look for the same pair on another platform.

Where to Resell Jordans

Finding the best places to resell shoes will affect your profit. Luckily, there are several platforms and marketplaces, each with several advantages and disadvantages, so you can compare them to find the best one.


a screenshot of the stockx homepage

Reselling on StockX is quite popular because people have access to the latest and most popular trends in the world of sneakers. Buyers can find some of the most valuable models, especially the limited stock and discontinued models, but it doesn’t list used or worn sneakers.

What Makes This Option Great

This is an auction website, so you can’t set the price you’re willing to pay for sneakers. Some sizes and colors are rare, so you might end up with an excellent deal.

Since the sneakers’ prices reflect the market value of sneakers, many sneakerheads prefer to buy from StockX because they know they won’t be scammed.

  • Fees: StockX charges all sellers a 3% processing fee. The transaction fee depends on your level as a seller, so if you sell more sneakers, you’ll pay less.
  • Payment Methods: Sellers can pay the fees using all the major debit and credit cards.


GOAT is a popular sneakers resale platform that operates in 170 countries. When shoppers browse the website, they can find sneakers divided into two categories.

The first includes sneakers that sellers have already sold to GOAT, and the second refers to sneakers that sellers still have and will ship to customers.

What Makes This Option Great

GOAT is legit and offers multiple luxury sneaker and apparel brands, so stylish buyers can find what they want. Unlike StockX, GOAT allows sellers to list worn sneakers, making the prices more affordable. It’s also a good marketplace for people who want to declutter and get rid of old sneakers.

  • Fees: You only pay when an item is purchased. The standard commission fee is 9.5% and can increase up to 15%. This is added to the seller and cashout fees, which can be determined based on the seller’s transactions and cancellations.
  • Payment Methods: The fees are deducted from the payout you receive as a seller.


a screenshot of the ebay resell homepage

If you’re just starting your business for reselling Jordans, you can benefit from listing old and new sneakers on eBay. It’s a vast marketplace visited by hundreds of thousands of users every day, so you’ll find many people who might be interested in what you offer.

What Makes This Option Great

You don’t have to be tech-savvy to list your sneakers on eBay. The platform is user-friendly, and you can easily set up your seller’s account to sell Jordans. Moreover, the sellers’ and processing fees are significantly lower than other platforms.

  • Fees: Sellers pay 8% of the final value of every purchase.
  • Payment Methods: Fees are deducted from the payout account once someone buys your sneakers.

What You’ll Need to Resell Jordans

You can establish your career as a sneaker reseller or try this business for a side income. Here’s what you’ll need.

  • A study of the secondary market to see online trends and determine which sneakers will sell better.
  • Access to high-quality sneakers that appeal to customers.
  • Professional-quality photos of your sneakers.
  • A pricing plan based on the prices of similar sneakers on the market.
  • An online platform to list your Jordands.
  • A professional customer support system that allows you to answer questions and communicate with clients to sort out any issues.

How To Resell Jordans: Step-By-Step Instructions

Jordan sneakers and other Michael Jordan sports memorabilia are quite popular and can sell quickly to stylish sports fans. You should follow these steps if you want to resell these valuable sneakers for a profit.

1. Find Good Sneakers

There’s still a market for used and worn Jordan retro sneakers, but fans will pay more for rare and discontinued old sneakers that were never worn. If you have old sneakers that you no longer need, you can list them for resale. You can also find some hidden gems in backyard and garage sales.

2. Determine Sneakers’ Value

Examine the sneakers’ condition and research the market for similar items to determine their value. This will help you set a fair price for the sneakers you’re trying to resell.

3. Take Photos

A professional photo is a must if you want to impress sneakerheads with your rare collection of Jordans.

4. Find a Platform

Find a suitable online platform, auction website, or marketplace to list your sneakers. Some websites don’t accept old or worn sneakers, so make sure that you read all the terms and conditions.

5. Prepare Your Listing

Be honest with your listing because people can leave bad reviews after doing business with you. You might be banned from reselling Jordans on the website if you receive too many refunds.

6. Ship Your Sneakers

Having the original box of your sneakers will tempt people to buy your sneakers. You should pack them carefully, so people can receive the Jordans they purchased in excellent condition.

Can You Make Money Flipping Jordans?

Many people can make money from selling Jordans that they buy from others. These people don’t declutter or get rid of Jordans that don’t work for them, but they buy them to resell them.

The sneakers’ secondary market is popular because people can find items no longer available in stores. It’s a popular choice if you want to shop for collectibles.

What is a Jordans Resale Business?

This is a business idea that depends on buying and reselling Jordans. Flipping shoes as a side hustle allows you to make hundreds and even thousands of dollars in profit as long as you study the market. You should also have enough capital to buy sneakers that might appeal to your customers.

Is Reselling Jordans a Good Way to Make Money?

Some sneaker resellers make millions of dollars from selling Jordans, especially if they can access low-stock models that sneakerheads appreciate. Yet, you should know enough about market trends and what appeals to clients.

You’ll also need to buy several sneakers to start your online business and use the profit to buy more Jordans.

Frequently Asked Questions

Which Jordans Should I Buy for Resale?

Retro and classic Jordans have a high resale value. So, if you want to buy Jordans for the purpose of resale, you can invest in Jordan 1 Retro High Dior, Jordan 1 High OG SP Fragment x Travis Scott, Jordan 1 Retro High Union Los Angeles Blue Toe, and Jordan 1 Retro High OG Bred Patent sneakers.

Are Jordans a Good Investment?

Jordans are a good investment because their value increases over time. Even worn and used Jordans maintain their condition and can be sold for a decent price.

Similar Tutorials to Check Out

If you’re looking for a side hustle opportunity, you can consider one of these ideas.

  • Resell Supereme: You can sell stylish Supereme clothing on platforms like Flight Club and StockX for a significant profit.
  • Resell Dresses: There are several online platforms and marketplaces where you can resell your used clothes for extra cash.
  • Resell Engagement Rings: If the relationship ends, there’s no need to keep an engagement ring that reminds you of the past, and you can sell it for a profit. You can also find more people willing to sell their engagement rings to you, so you can resell them.

Wrapping Up

Jordans are always in high demand, and some models are more popular than others. If you study the market carefully, you can offer sneakerheads some valuable and rare sneakers they would buy for thousands of dollars.

This side hustle can be the perfect way to declutter and make extra cash. Share this business idea with someone who might be looking for a way to increase their income, and write your thoughts in the comments section.

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