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How To Sell A Wedding Dress: Simple, Step-By-Step Guide

Are you struggling to sell your wedding dress after the big day? Don’t worry because you’re not the only one. 

Many brides have faced challenges when it comes to finding the right buyer and securing a successful deal for their wedding dress.

What if we told you that there’s a secret to successfully selling your wedding dress?

We have all the answers that can make the process easier and help you achieve your desired outcome. Read until the end!

Why You Should Consider Selling a Wedding Dress

Selling your wedding dress can benefit you just beyond financial gain. After all, it’s worth considering passing it on to someone who can give it another special moment.

Here are the reasons why you should consider selling a wedding dress:

  • You can earn some extra cash: Selling can recoup some of the costs associated with the wedding which may in turn provide you with additional finances that could be used for investments or other future endeavors.
  • It provides emotional closure: On an emotional level, surrendering your bridal dress can bring a sense of completion, providing the opportunity to embrace new beginnings and create space for fresh experiences.
  • Decluttering: Eliminating waste by giving your wedding dress a second chance at life is an ecologically sound decision. It also contributes to the creation of a fashion sector that is more environmentally friendly.
  • A chance to help bride-to-be: Imagine the happiness that your wedding dress could bring to another woman who lacks the financial resources to buy a pristine gown and make her nuptials unforgettable. 

Problems With Selling a Wedding Dress

While the idea of selling your wedding dress may seem appealing, it’s crucial to be aware of any potential difficulties and disadvantages.

Before opting to sell, here are the following problems with selling a wedding dress:

  • Emotional attachment: Giving up your wedding dress can present emotional challenges as it holds sentimental value and reminds you of your special day. 
  • Uncertain resale value: The unpredictable nature of the wedding dress resale market makes it uncertain whether you’ll be able to recover the entire value or investment you initially made. 
  • Limited market demand: The demand for used wedding dresses can be influenced by style, size, and current trends, leading to potential fluctuations. Time and effort are needed to find the ideal buyer. 
  • Storage and preservation issues: If you decide not to sell your wedding gown, correct storage and preservation measures must be considered to retain its quality, necessitating more space and upkeep.

What You’ll Need to Sell a Wedding Dress

Before showcasing your wedding dress to the public, you should ensure that you have all the necessary items to prepare yourself for the rigors of selling clothes online.

Here’s what you’ll need to sell a wedding dress: 

  • High-Quality Photographs: Expert-looking photos are essential for listings online and advertising materials.
  • Comprehensive Description: Writing a thorough wedding dress description helps attract potential customers.
  • Price Determination: Setting fair pricing can aid in luring prospective purchasers.
  • Online Platform or Marketplace: Selecting a website that has a lot of users and a good reputation helps your wedding dress stand out. 
  • Shipping and Packaging Materials: Collect the appropriate shipping and packaging supplies like boxes, tissue paper, bubble wrap, and shipping labels.
  • Payment Methods: Deciding which payment options you’ll accept from potential customers is necessary to secure your payments.
  • Communication and Customer Service: Providing excellent customer service helps establish trust and confidence in clients. 

Where to Sell a Wedding Dress

There are selling apps specifically designed to cater to the needs of brides-to-be who are actively seeking wedding dresses. Therefore, these platforms are excellent places where to sell your wedding dress. 

Here are three choices you should think about where to sell a wedding dress: 

1. Stillwhite


Stillwhite is a website dedicated to the sale of second-hand wedding dresses. It acts as a platform for bringing together buyers and sellers by providing a wide variety of styles, sizes, and well-known designers.

  • Why it’s great: Stillwhite has a huge and active user community, thus enhancing your chances of finding a buyer. 
  • Fees/Commission: Stillwhite charges a one-time listing fee and offers a range of options for exposure and listing duration. When your dress sells, there are no further commissions or charges.
  • Payment methods: As a seller, you have the option of getting paid directly by customers using PayPal, bank transfers, or other mutually convenient options.

2. PreOwnedWeddingDresses.com


This is a well-known website that focuses on the resale of wedding gowns. It draws a wide audience with its vast range of styles, sizes, and pricing ranges.

  • Why it’s great: This website has established a solid reputation and enjoys a sizable customer base. The site provides thorough search functionality, enabling listings with several photographs and descriptions.
  • Fees/Commission: For a six-month listing period, PreOwnedWeddingDresses.com charges a one-time listing fee. When your dress sells, there are no further charges or commissions added.
  • Payment methods: Sellers have a variety of options to agree on payment methods in advance with the buyer, such as PayPal, Venmo, or another acceptable choice.

3. Tradesy

Tradesy website

Tradesy is a popular online marketplace specializing in pre-owned dresses and other bridal items. It focuses on curated and stylish shopping experiences.

  • Why it’s great: Tradesy attracts a fashion-conscious audience, increasing the likelihood of finding the perfect buyer for your dress. 
  • Fees/Commission: Tradesy Weddings charges a flat commission fee of 19.8% for items sold at $50 or more. There are no listing fees, and the commission is deducted from the final sale price.
  • Payment Methods: Sellers on Tradesy Weddings receive payment through the platform, with options to transfer funds to a bank account or receive a store credit on Tradesy.

How To Sell a Wedding Dress: Step-By-Step Instructions

If you’re no longer attached to your wedding dress and are ready to part with it, selling it can be a fulfilling endeavor. Here are the step-by-step instructions on how to sell your wedding dress: 

Step 1: Preparing Your Wedding Dress for Sale   

Preparation begins once you’ve decided to part ways with your beloved dress. With meticulous assessment, you ensure it’ll be ready to find its way to another deserving bride-to-be.

  • Assessing the dress’s condition: Start by closely examining the dress to ensure it’s in good condition and ready for sale. Before presenting it to potential buyers, carefully check for any stains, damages, or imperfections that might affect its appeal. 
  • Cleaning and preservation: To properly clean and preserve the dress, it’s essential to seek the assistance of a specialist. Your wedding dress requires special cleaning and preservation techniques recommended by experts in the field.
  • Making necessary repairs and alterations: After a thorough evaluation by the specialist, it will be necessary to make repairs and alterations to enhance the dress’s overall aesthetic appeal. Addressing any issues or concerns will help improve its marketability.

Step 2: Setting the Right Price

To determine the appropriate pricing for your wedding dress, a strategic approach, thorough study, and consideration of influencing factors are necessary to achieve this goal.

A wedding dress is hanging on a hanger in a bedroom
  • Research the market value: Browse online platforms like resale websites, marketplaces, and bridal wear groups to find similar dresses. Look for dresses with similar styles, designs, conditions, and sizes. Note their selling prices to establish a price range.
  • Considering factors that affect the price: Consider any accessories, repairs, or alterations to the dress because these factors can influence the price. Assess whether these additions justify a price increase.
  • Determining a competitive but reasonable price: After careful evaluation and online research, set a price competitively aligned with similar dresses on the market. Create a balance between attracting buyers and ensuring you receive fair compensation for your dress.

Step 3: Selecting the Right Platform and Method to Sell

Carefully choosing the right platform and method can have a great impact on your success. It’s important to assess each method that will work well for you.

  • Utilizing online platforms and marketplaces: Utilize sites like eBay and Poshmark by producing attractive product descriptions, eye-catching product photos, and fair price points.
  • Using social media and forums dedicated to weddings: In addition to being a venue to share wedding photos, social media is an effective marketing tool. Join forums and communities on Facebook and Instagram dedicated to weddings. 

Step 4: Crafting a Captivating Listing

Crafting a captivating listing can inspire confidence in potential customers in addition to showcasing your wedding dress.

  • Writing an enticing description: This will provide you with an opportunity to catch clients’ attention. Use convincing language to describe the pattern, color, and other distinguishing features of your wedding dress. 
  • Highlighting the dress’s features and condition: Describe the dress’s characteristics, including the fabric, neckline, and sleeve length. Mention any unique accessories like lace or sequins that help the dress stand out. 
  • Including accurate measurements and sizing information: It’s necessary to disclose the dress’s exact measurements and include the size of your bust, waist, hip, and height. This information aids the purchaser in determining whether the wedding dress fits properly, lowering the possibility of returns and unsatisfied reviews. 

Step 5: Marketing and Promoting Your Dress

Finding unique and successful strategies to advertise your wedding dress can extend your reach, generate more interest, and create a sense of your wedding dress. 

  • Leveraging social media platforms and wedding groups: Leverage relevant hashtags and interact with wedding-related communities. Meet brides-to-be online by joining forums or wedding organizations.
  • Sharing the listing With friends and family: Encourage your family and friends to tell others about your listing and its distinctive features. They might know someone looking for a wedding dress, and personal recommendations are taken more seriously. 
  • Creating a sense of urgency through limited-time offers or discounts: Think about offering limited-time discounts or deals. Insist that anyone interested in the dress should act immediately as this is a rare opportunity.
  • Consigning with a bridal shop or thrift store: If you’re looking for a more personalized approach to selling your wedding dress and starting a clothing business in the future, consigning with a bridal shop or thrift store is a considerable option to explore. 

Moreover, since there are many things to look for at thrift stores, some buyers also go there to look for a potential dress to wear. 

Step 6: Finalizing the Sale and Shipping

A great wedding dress sale experience for both parties can be achieved by concentrating on completing the sale and providing a seamless shipping procedure. 

  • Verifying payment methods and ensuring security: It’s essential to pick a method that ensures the security of both parties and guards against fraudulent transactions. PayPal, bank transfers, and certified checks are the typical choices.
  • Arranging shipping options and costs: Speak with the buyer to decide on the best shipping option and who will be responsible for the cost. FedEx, UPS, or USPS are often used carriers. 
  • Packaging the dress securely for transit: Pack your wedding dress carefully for delivery to guarantee it’s in perfect condition when it arrives. Use appropriate packaging materials to ensure the safety and quality of your wedding dress. 
Close-up of a woman packing A wedding dress in mailing box for home shipping

Things to Consider When Selling a Wedding Dress

You need to be aware of considerations before stepping out to sell your wedding dress. Here’s a list of things to consider when selling a wedding dress:

  • Return and refund policy: Decide whether you’ll accept returns or issue refunds, and make sure potential customers are aware of your policy to avoid misunderstandings or disputes.
  • Timeframe and availability: Define the time limit to keep the gown available and mention it in your listing. To keep potential purchasers interested, respond to questions as soon as possible.
  • Privacy and personal information: Be cautious when disclosing personal information, and use secure communication methods to safeguard sensitive data.
  • Emotional attachment: Get ready for the difficult decision to part with your wedding dress. Consider the benefits of giving it a fresh lease on life and letting a future bride make priceless memories.

Frequently Asked Questions

What is the Resale Value of a Wedding Dress?

Based on elements including its condition, designer, style, and market demand, a wedding dress’s resale value can vary greatly.

Compared to off-the-rack or less common styles, high-end designer dresses in outstanding condition typically retain higher resale prices. 

Look up comparable listings and consult experts or consignment pros to estimate your dress’s possible resale worth.

Can I Sell a Dirty Wedding Dress?

It’s generally advised to get the wedding dress cleaned by a professional before putting it up for sale. A dress that is neat and well-kept tends to draw in more consumers and can fetch a higher resale price. 

By cleaning the wedding dress, purchasers may see themselves wearing it on their special day and guarantee it looks its best.

Similar Tutorials to Check Out

If you’re interested in selling luxury items, the following links provide insightful advice and the tools you need for a successful sale. Please check out the links below:

Wrapping Up

Selling your wedding dress can be a difficult choice, especially if you still have strong feelings for that memorable day.

On the other hand, the idea of making another bride-to-be happy on her special day can make the experience fulfilling.

Selling your precious dress also allows you to recover some of your investments, giving you financial relief or the opportunity to use the funds for other priorities.

There’s only a little room for regret in this exciting journey, so get ready to say ‘I do’ to successful selling!

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