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How To Resell White Label Courses: A Comprehensive Guide

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You may have heard of creating online courses to sell, but have you heard of reselling courses that have already been made? 

Likely, you haven’t, so let us introduce you to how to resell white label courses. It can be a lucrative side hustle if you know the dos and don’ts.

What Is a White Label Course?

A white label course is a pre-designed educational or training program created by one entity and made available for other organizations or individuals to put their own brand on, customize, and resell as their own. 

In the context of e-learning and online education, a white label course typically includes content such as video lectures, written materials, quizzes, assignments, and other learning resources.

But why is it called ‘white labeling’? 

The term “white label” comes from the practice of labeling products with a generic, neutral label, allowing resellers to add their mark and identity to the product before selling it to their users. 

You can even invest your time and resources into creating white label courses yourself, especially if your target entities pay well to license it. 

Another great type of white label course to resell is Private Label Rights (PLR) courses. PLR courses mean that you can sell the white label online courses as your own and you get to keep 100% of the profits you make – no need to split it with the original creator.

4 Benefits of Reselling White Label Courses

Reselling white label courses is a great side hustle for those that want to make money with minimal input from their side. But besides the extra cash, there are other benefits to reselling them, too.

vector graphic showing an illustration of how to sell online course

1. Cost-Effectiveness and Time-Saving

Imagine sitting down and not only having to come up with the content for a course but also having to then present that information, record it, and edit it so that it’s accessible for your audience. 

As you can see, developing high-quality educational content from scratch can be time-consuming and expensive. 

Reselling white label courses eliminates the need for content creation, saving significant costs associated with curriculum development, instructional design, and multimedia production.

On top of that, resellers can offer a variety of courses on different topics, catering to a wider range of learners. This diversity attracts a larger audience and increases revenue potential.

2. Customization and Branding Opportunities

Resellers have the flexibility to customize and tailor the white label course content to their specific audience and industry. This customization enhances the relevance and engagement of the learning experience.

When it comes to customization you can:

  • Include lesson plans and course curriculums so the people taking any of your online courses can track their progress and see how far they’ve come and how far they still have to go.
  • Remove or change any content from white-label courses that doesn’t exactly fit what your audience wants.
  • Add extra explanatory videos or video tutorials into the content for auditory and visual learners.
  • Create and set quizzes so that learners can quickly test their knowledge. Plus, it’s a good way to break up the material and keep them engaged.
  • Facilitate more inclusive assessments such as multiple choice exams or written assignments.

Apart from customizing the content, white label courses can be rebranded with the reseller’s logos, color schemes, and design elements. 

These elements can be added to the actual course content (a logo in a corner of a video goes a long way) or to the online course platform you’re using. This branding allows resellers to build their identity and strengthen their brand presence. 

On that note, it’s a good time for us to tell you that having a recognizable brand increases the chance of a conversion – be it a sale, a download, a click, or anything else you’ve stipulated.

3. Access to Expertly Crafted Content

You may think that you know a lot about a certain subject matter, but does that make you an expert? Most likely not. 

Creating online courses means that you have to have full belief in yourself and feel confident in your knowledge. The last thing you want is to put out a course with incorrect information in it – that would be embarrassing for you and disappointing for your learners.

White label courses are often developed by subject matter experts and instructional designers. Resellers can benefit from the expertise and knowledge of these professionals without needing to possess the same level of expertise themselves.

With content creation taken care of, resellers can concentrate on marketing, sales, and customer engagement. This enables them to allocate resources to areas that directly impact growth.

4. Rapid Market Entry and Reduced Development Risk

Developing a course from scratch can delay market entry. Reselling white label courses allows businesses to quickly enter the e-learning market and capitalize on the current demand for online education.

Since the courses are readily available, by using white label courses, resellers can launch their educational offerings quickly. A quick launch enables them to tap into the market sooner and to start making money quicker too.

The content of white label courses is developed to be valuable and effective. This reduces the risk of investing resources in the development of a course that may not yield the desired results.

Choosing the Right White Label Courses to Resell

vector graphic showing an illustration of a person getting money from selling laptops to show how to sell laptops

When you’re getting into reselling white label courses, picking the right courses is a big deal. It can make a real difference in how successful you are. 

Of course, you want to make sure you’re only buying high-quality courses, so to help you make smart choices that connect with your potential buyers and keep your business looking good, think about these important factors:

Who You’re Selling to and What They’re Into

Before you buy white label courses for resale, think about the people you want to sell to and the things they’re interested in. 

When you understand what your customers want to learn, you can find courses that match their interests. This makes them more excited to learn from you and also more likely to engage with your material and finish the course you set out for them.

Unsure about who your target students are? We suggest trying out the following:

  1. Look at your current customers
  2. Notice who most definitely is not your customer
  3. Conduct market research
  4. Study industry trends
  5. Complete a competitor analysis
  6. Create a buyer persona

Once you’ve done this, it’ll be easier to custom-tailor your courses.

If the Course Content Is Good and Fits

Even though white label courses come ready-made, don’t just take them at face value. Take a good look at what’s inside and see if it’s high-quality and fits what your users need. 

If a course is helpful and interesting, it’ll give your learners a good experience and make them more likely to trust you. 

If you don’t know where to start, do some research into the company that created the course, and the person giving the course, and if you want to go the extra mile you can even take the course yourself.

If the Courses Match Your Brand’s Values

Your business has its own identity and values. When you’re picking white label courses, think about whether the content fits with what your business stands for. 

It would make no sense if your business is in the music industry for you to resell white label online courses that are about writing, law, or accounting. Instead, it would make more sense if you sold online courses around how to play the guitar or vocal warm-up exercises.

This is important because when your courses and your business values match, it makes students feel comfortable and in turn, they’ll be more likely to buy from you in the future!

How Much Can You Change the Course

One of the best things about white label courses is that you can change them to fit your style. 

As you’re choosing courses, look for ways to add your logo, make the content fit your learners better and add extra aspects that make the courses even better. 

Related: Online course ideas to get you thinking

How to Establish Your Reselling Strategy

Almost anyone can resell white label online courses, they just need to have the determination to do so. However, not everyone can do it effectively. 

But what are these people missing? A good reselling strategy!

vector graphic showing an illustration of reselling concert tickets

1. Set Clear Business Goals and Objectives

Before you invest your valuable time and money, think about what you want to do with your reselling business and with your white label online courses. 

Ask yourself these questions:

  • Do you want to make a certain amount of money? 
  • Do you want to grow a big customer base? 
  • Are you just looking to educate people?

Knowing your goals helps you make smart choices along the way. 

2. Pick Your Pricing Strategies

There are multiple options for how to charge people paying for your courses. We suggest offering a variety of them so that even the most discerning of students will find something to suit them.

The pricing strategies worth offering are:

  • Once-off purchase
  • Subscription
  • Bundles

Another thing you have to consider when it comes to pricing is payment methods. Will you allow people to pay with their debit card or just their credit card? Will you allow EFTs? 

Think about who your target audience is and choose methods you think they’re most likely to use – but always offer more than one.

3. Select a Suitable Platform for Hosting and Delivery

One thing that’s important to note when it comes to white label courses is that if you’re looking to use them to train internal employees then all you need is a simple learning management system. 

On the other hand, if you want to train your customers or anyone not related to your business then you’re going to need a full-on training portal and e-learning platform. These portals allow you more control over the user experience.

When it comes to online course platforms, here are our suggestions:

  1. Thinkific: A comprehensive solution for creating, hosting, and selling online courses. You can also upload various content types, such as videos, quizzes, assignments, and downloadable resources.
  2. Teachable: This platform is as simple as they come for creating and selling online courses. The best thing is you can customize your course site’s appearance and domain to match your own brand. 
  3. LearnDash: If you already have a WordPress website then LearnDash is the learning platform for you. All you need to do is pay for a premium WordPress account, download the plugin, and you’re good to go.
  4. LearnWorlds: If you’re targeting mobile app users with your white label courses, then try LearnWorlds as a mobile e-learning platform.

Market and Promote Your Course to Reach Your Target Market

This point is where most people fall short. Why? 

Mostly because they don’t have any experience or knowledge of marketing. However, you can always upskill yourself or hire a freelancer to help you out on a contract basis.

Telling people that your course is ready and available is the key to making sales. After all, how can someone buy something if they don’t know it exists? 

Use platforms such as social media, email marketing, your own website (with dedicated course landing pages), and even influencers to get the word out.

The Importance of Customization and Branding

Since white label online courses can be bought by anyone with enough time, the one way to make yours stand out is to customize it to suit the needs of your audience. This includes adding your own branding so that it’s clear where it comes from.

Aligning Courses With Your Brand Identity

When you’re picking courses to resell, think about how well they fit with your brand’s personality. 

When your courses feel like they belong with your own brand, it makes your students feel like they’re getting something that’s made just for them. This connection builds trust and makes them more likely to take another course from you in the future.

Customization Options: Logos, Color Schemes, and Domain

Think of customization as putting your stamp on the course. You should add your logos, brand name, and colors to your courses so that everything looks like it’s yours. 

And if you can use your own website, it looks even more professional. However, the right learning management system will allow you to customize the entire page – not just the course. 

Adding Value Through Supplementary Materials and Resources

Making your courses even better doesn’t have to be complicated. You can give your students more than just the basic course materials so that they have a more fulfilling learning experience. 

For example, you can add useful things like extra articles, resources, guides, or activities. It is these extras that make your courses stand out and show that you’re giving your users more than they expected.

Challenges of Reselling White Label Courses

All of the above may sound amazing but that isn’t to say reselling white label courses has no downsides. Apart from certain legalities, there are some issues attached to this money-making endeavor.

Competition and Market Saturation

In the world of reselling, it’s not uncommon to step into a market that already has many other people also trying to earn an extra revenue stream from it. Especially when it comes to online courses. 

One way to do this is to deliver courses that have been made your own through customization. Plus, working digital marketing into your business strategy never hurts, so you might as well invest some time and money into this, too.

Maintaining Consistent Quality Across Multiple Courses

When buying white label courses, you need to be aware that not every course is the same. Some online courses won’t be up to scratch with the standard you want to deliver on your e-learning platform. It’s your job to prevent them from making the cut.

Vetting the creator of the course and adding value that’s exclusive to your rendition of it, whether it’s for corporate training or an online school, can help you establish a good reputation. This can help you generate revenue across the different courses you’re selling.

Wrapping Up

The e-learning market is expanding and it’s a good time to get involved. This is not only a chance for you to educate people but to also make some money. 

The advantages of reselling white label courses and the fact that courses are a great item to resell are abundantly clear. Buying white label courses and reselling them over an online course platform is cost-effective, time-saving, and somewhat customizable.

So is reselling white label courses the right side hustle for you? Let us know in the comments below and share this with a friend who’s investing into their own, and others’, personal development!

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