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A Full Wix Review: Everything You Need to Know

Last updated: January 8, 2020

Final thoughts

In this article, we'll take a deep dive into this platform. We'll show how to use it, run through pricing, and compare it to some of its major competitors. We'll also cover a few helpful FAQs. is supported by our visitors. When you click through the links on our site, we may earn affiliate commissions. Learn More.

Wix is a website builder which lets beginners and web pros alike design and create beautiful, functioning websites. They have drag-and-drop technology that makes it easy to use and powerful functionality that makes the tool worthwhile for people creating a quick blog or a major e-commerce business site. If you’re trying to decide if you should use it to build your own website, this comprehensive Wix review can help.

In this article, we’ll take a deep dive into this platform. We’ll show how to use it, run through pricing, and compare it to some of its major competitors. We’ll also cover a few helpful FAQs.

Using Wix

Wix is an online service which allows people to easily build websites for personal or professional use. The service lets those with no coding experience use a drag-and-drop interface to build a custom website exactly how they want it.

Wix sites can be blogs, portfolios, or fully functioning e-commerce sites where businesses can sell products and services and have them paid for securely through the website.

Wix Site Builder

Creating a Wix account is easy and takes just a few moments once you go to They’ll ask for your email address and basic information, then ask you what kind of site you want to build.

Once you’ve selected the purpose of your website, they’ll show you several Wix templates. These are all customizable, but start with a template you like the look and feel of. Once you’ve found a template that works for you, it’s time to head to the Wix website building interface.

Using the tool can take a little bit of time to get used to, but Wix’s main appeal is how easy it is to use. They have a drag-and-drop editor, which lets you move things around the page as you see fit. By clicking on items on the page — text, graphics, images — you can either swap them out or customize them further.

Say the site template you picked has a title with green font. Tap that title, and you can not only change what the title is, you can change the color of the text, the size, and the font. The Wix editor will respond immediately and customize the site to your design updates.

Wix’s biggest appeal is its ease of use. You don’t need to know how to code to make it work. You find a site template you like, insert your photos and text, move things around to get it perfect, and publish your website.

Wix ADI (Artificial Design Intelligence)

What makes Wix work so well is their ADI — their artificial design intelligence. Building a website used to be a bulky, laborious affair. Change one thing on a web page, or move an image around, and the HTML code “under the hood” might respond in a strange way, rendering part or all of the site misformatted. Make a mistake adding widgets or plugins to a web page, and the site might break down altogether.

Wix’s ADI is smart enough to handle beginner web designers moving things around, and rewrites the code on the fly to make sure that everything is working correctly.

It also has many templates with built-in responsive design — meaning they work perfectly when viewed on large desktop screens or on small mobile devices. They’ve also introduced a new tool which lets you edit the mobile version directly.

Wix Pricing

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Wix Free is their free plan and can work fine if you want to build an extremely basic website and don’t mind allowing Wix to insert ads on your site. If you want to connect your free version to a custom domain name, however, or add any more complex capabilities, you’re probably going to want to pay for one of their plans.

Here is a quick rundown of Wix’s pricing plans:

  1. Combo plan: $17/month ($13/month if you pay annually)
  2. Unlimited plan: $22/month ($17/month if you pay annually)
  3. Pro plan: $27/month ($22/month if you pay annually)
  4. VIP plan: $47/month ($39/month if you pay annually)
  5. Business Basic plan: $28/month ($23/month if you pay annually)
  6. Business Unlimited plan: $33/month ($27/month if you pay annually)
  7. Business VIP plan: $56/month ($49/month if you pay annually)
  8. Enterprise plan: $750/month ($500/month if you pay annually)

All of Wix’s premium plans include free domain name registration and deciding which one you want to use will be about how many add-ons you want.

The combo plan removes Wix’s ads from your site, but still keeps you pretty limited. Moving up from there, you can add e-commerce capabilities, get access to their form builder, and more. This site has a full breakdown of everything that’s offered in each Wix plan.

All sites get access to the Wix app market, which lets developers build plugin applications which you can insert into your website. These apps include playlists, photo feeds, blogging options, email marketing, and more.

Is Wix Good for Small Business?

Business owners looking to create a portfolio for their business or even set up an online store can do so right through They have several e-commerce templates where site visitors can look at products, read reviews, fill up an online shopping cart, and then pay for items using PayPal or their credit card.

While Wix isn’t made for e-commerce the way a site builder like Shopify is, it will work fine for most small businesses. Consider this: If you’re doing enough sales that Wix can’t handle it, it may be time to hire your own web team to build a custom site on your own server.

Wix also gives you access to site marketing tools, lets you link your site to social media, and more.

Comparing Wix to Squarespace and WordPress

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There are several online tools getting into the easy web design space. Three of the biggest are Wix, Squarespace, and WordPress.

WordPress for a long time was the gold standard, and it remains a powerful website builder. WordPress has cheaper plans than Wix and Squarespace, and it’s extremely easy to get started building a simple blog or website with the platform.

To build more complex sites on WordPress, however, you probably will need to have a bit of HTML experience. WordPress doesn’t really have drag-and-drop functionality for their sites. They’re built mostly for blogging purposes and remain excellent at that. But to build a custom site with WordPress, you need a bit of know-how.

Squarespace has prices comparable to Wix and might actually be even more user-friendly, especially for beginners.

But Squarespace also doesn’t give you as much freedom to customize the site as you have with Wix. Squarespace has several attractive templates, but you often have to stay within the confines of the templates. This limiting factor is a tradeoff to its ease of use.

Wix is a nice middle ground. It’s easier to use than many site builders, but it still gives you enough tools to make the site you really want.

Frequently Asked Questions

We’ve covered Wix, what’s great about it, and how it stands up to competitors. Let’s get to some FAQs.

1. Will it be easy to find my site on Google?

Wix offers built-in SEO (search engine optimization) tools to help your site rank on Google and other search engines. Pricier plans can even offer tools to power up your SEO so your site is better optimized to be found by people looking for it online.

2. Does Wix track how many people come to my site?

Some plans have built-in Google Analytics, which lets you review not only how many people came to your site, but where they’re from, how long they spent on the site, what pages they visit, and more.

3. How do I reach Wix Customer Support?

Wix Support has a large knowledge base to answer your questions, from breaking down e-commerce plans to helping you set up your first Wix blog. Wix users can reach them by phone at 800-600-0949.

4. What if I already have my own domain?

Wix gives you the option to connect your domain to a Wix site if you already have one. Just select the “connect domain” option during the building process, and they’ll guide you through the steps to get it connected to your site.

5. Does Wix let me build a mobile app?

Wix is a website builder, not a mobile app builder. Your website will be totally functional on mobile devices, but if you want to build an app for the App Store, that’ll require a different tool.

Time to Get Building

If you have a bit of experience with computers and want to build a powerful website, we recommend considering Wix. It had affordable pricing, a powerful drag-and-drop design tool, and high functionality. If you’re looking to build your own website for your freelance portfolio, small business or blog, it’s a nice place to start.

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