The best times to post on social media depend on your social platform of choice, your audience and their online habits, and the type of blog you are promoting, among other factors.
Updating your social media profiles too frequently or infrequently can alienate your target audience, leaving you ignored or unseen by your followers. This is why understanding when your audience is active on social media can help you increase shares, traffic and links.
While the best days and times to publish a blog post are Monday through Thursday, between 8:00 AM and 1PM in the time zone where most of your readers reside, social media follows a different rhythm. The simplest way to think about the best time to post on social media is to analyze when people are bored or tired at work or school.
Below, we have a complete social media guide detailing how and when to post on social media sites such as Facebook, Twitter, Google+, Pinterest and LinkedIn.
Here is a specific breakdown of the best times to post on Facebook, Twitter, Google+, Pinterest and LinkedIn!
Whether you’re a social media manager looking to learn the basics, or starting a social media marketing agency from scratch, we’ve got you covered.
When To Post on Facebook
Number of Updates Per Day: 3
Best Days To Post: Wednesday – Friday
Best Time of the Day To Post: 1-4PM
Worst Days/Times To Post: Any day after 8PM
Hashtags on Facebook:
- 1-2 Hashtags ~ 600 avg. interactions per post
- 3-5 Hashtags ~ 400 avg. interactions per post
- 6-10 Hashtags ~ 300 avg. interactions per post
When To Tweet on Twitter
Number of Updates Per Day: 5
Best Days To Post: Monday – Friday (B2B) and Wednesday, Saturday, Sunday (B2C)
- 17% higher engagement for B2C brands on weekends.
- 14% more engagement for B2B brands on weekdays.
Best Time of the Day To Post: 12-6PM
Worst Days/Times To Post: Any day after 8PM
Hashtags on Twitter:
- Tweets with hashtags get 2X more engagement (clicks, retweets, favorites, and replies) than Tweets without.
- 1-2 hashtags is optimal for Twitter, increasing engagement by 21%.
- 55% increase in retweets when you have at least 1 hashtag.
Number of Updates Per Day: 3
Best Days To Post: Monday – Thursday
Best Time of the Day To Post: 9-11AM
Worst Days/Times To Post: Early morning and late evenings
Hashtags on Google+: Hashtags can be added to your post and comments section, increasing the reach of your update.
When To Pin on Pinterest
Number of Updates Per Day: 5
Best Days/Times To Post: Saturday mornings; otherwise, Monday – Friday from 8-11PM
Worst Days/Times To Post: Business hours
Number of Updates Per Day: 1-2
Best Days To Post: Tuesday – Thursday
Best Time of the Day To Post: 10AM-6PM
Worst Days/Times To Post: Mondays and Fridays
If you liked this social media guide, please check out our popular “how to start a blog” guide, as well as our comprehensive list of the best social media marketing jobs.
