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How To Sell Tickets On SeatGeek: 6 Simple Steps To Follow

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Most people looking to sell tickets on SeatGeek battle with using the platform for several reasons.

For one, setting up an account, especially from a mobile device, can be tricky.

There’s also the challenge of selling NFL tickets and the policies surrounding this.

While SeatGeek offers several opportunities for ticket buying and selling, these challenges can be a handful.

To help with this, we’ll explain how to sell tickets on SeatGeek and overcome these challenges.

Why You Should Consider Selling Tickets on SeatGeek

What’s the one reason anyone would love to sell stuff online? It’s because it’s more convenient and faster than going door to door and trying to convince your neighbors.

But this is just one of the reasons SeatGeek is a great option; others are:

  • Better Audience Reach: To sell faster, you need to reach more interested people; this is what SeatGeek helps you achieve. It has a large and diverse audience interested in categories like sports, music, and theater, which increases the chances of selling tickets quickly and efficiently.
  • Competitive Pricing: As a ticket seller, SeatGeek shows you a price comparison from several sources to help you set the best possible price for your tickets, hence, better profits.
  • Safe and Secure Transactions: People buy more from a trusted vendor. While SeatGeek guarantees the authenticity of the tickets sold on its platform and maintains a reputation of trust in online ticket sales, you directly enjoy customers’ trust.
  • User-Friendly Platform: SeatGeek’s platform is easy to use and navigate, making the selling process straightforward, even for first-time sellers, which can save time and reduce stress for users.

Problems With Selling Tickets on SeatGeek

Despite all of SeatGeek’s benefits, there are still a few challenges, such as:

  • High Fees: For each ticket sale, SeatGeek deducts 10%. This can significantly reduce the profit you make on tickets and increase the price buyers pay for them.
  • Limited Control over Pricing: While you can set your selling price for tickets, SeatGeek controls the limits and automatically adjusts ticket prices based on market demand. You might not find this convenient if you want to maintain control over your pricing strategy.
  • Ticket Sales Restriction: SeatGeek allows you to sell tickets already listed only on their platform, which means you can’t sell your tickets outside it.
  • Competition with Professional Resellers: With that much customer base, you can expect professional resellers, leading to a highly competitive market.

What You’ll Need to Sell Tickets on SeatGeek

You don’t need a license or registered business name to sell tickets on SeatGeek.

At most, you can start selling on SeatGeek with a mobile device and your tickets.

We’ll highlight several things you’ll need to sell tickets on the platform.

  • A mobile device with internet access: You’ll need it to enter SeatGeek’s platform and manage ticket sales.
  • SeatGeek account: Create an account to sell tickets on SeatGeek by providing personal and payment information.
  • Valid tickets: You’ll need PDF tickets, screenshots, or barcodes for mobile tickets.
  • Ticket delivery: Once a ticket is sold, you’ll deliver it to the buyer electronically or physically or a specific delivery method depending on the event and the buyer’s preferences.
  • Payment information: You’ll need to fill out your bank account details during registration to receive payment for your ticket sales.
  • Knowledge of SeatGeek’s policies and fees for selling tickets: This helps you to avoid any issues or penalties. It’s also best to understand how to set and adjust ticket prices. SeatGeek offers free tools to help with this.

What Tickets to Sell on SeatGeek

SeatGeek allows you to sell any ticket unless it’s unavailable for resale by the promoter.

Here are some ticket categories you can start selling now:

1. Sports Tickets

You can sell tickets for all levels of sports events in football, basketball, baseball, and soccer games.

If you have extra tickets or are unable to attend a sporting event and require a refund, SeatGeek can be an excellent choice to resell your tickets.

Why This Product Sells Well

Out of the 331 million people in America, Statista claims that 33% of them are avid sports fans.

While these sports fans are passionate about attending games and events, it creates a high demand for tickets.

And if the event is popular—say, a Premier League match—such events sell out quickly, making it difficult for fans to secure tickets.

As a result, fans often turn to secondary marketplaces like SeatGeek to purchase tickets.

2. Concert Tickets

Like selling on eBay, SeatGeek allows you to sell concert tickets.

You can sell mobile tickets for live music events, ranging from bigger arena shows to smaller club performances.

Why This Product Sells Well

Concert tickets are often in high demand and can sell out quickly, leaving fans unable to secure them.

This drives the most traffic to secondary marketplaces like SeatGeek.

3. Theater Tickets

Theater tickets refer to tickets for live theater performances, including Broadway shows, touring productions, and local theater events.

Why This Product Sells Well

Resellers quickly buy tickets from the primary market in large quantities.

This creates high demand and low supply in the primary market, driving theater lovers to the SeatGeek marketplace.

How to Sell Tickets on SeatGeek: Step-By-Step Instructions

If you have electronic or mobile tickets for sale, we’ll guide you on how to do so on SeatGeek Marketplace in six simple steps.

Step 1: Create a SeatGeek Account

The first place to start is the SeatGeek website.

You need to go to the website and locate the ‘Sell on SeatGeek’ section to set up an account on this platform.

Then, you’ll be directed to the sign-up page, where you can register with your email address. 

Note that SeatGeek sends you a verification email almost immediately after you hit the sign-up button, so check your mail to verify your profile.

Once your account is ready, you can see your tickets tab from the navigation bar.

Step 2: Add Tickets

You might not see the “add ticket” button on your screen if you’re using a mobile device.

However, you can find it when you change to a desktop view from your browser’s drop-down menu.

Once you find it, hit the ‘add ticket’ button.

It pops up two options to add e-tickets or NFL barcode tickets.

The e-ticket option allows you to upload tickets (original PDF or a screenshot of your ticket).

Note that scanned or photographed copies aren’t allowed.

The other option for NFL tickets requires selecting an NFL team, adding a game, and uploading the ticket barcode.

SeatGeek prompts you to enter the exact section of the ticket, including rows and seats.

If this doesn’t match the barcode you entered, SeatGeek will take down your listing.

Step 3: List Your Tickets (For NFL Tickets)

Click the ‘Sell’ button on the homepage and enter the ticket details.

Enter the section, seat, row, and barcode exactly as they appear on your ticket.

Check the physical ticket, online season account, or team account to find your barcode.

Then, select how much you want to sell your tickets for.

It’s essential to have a valid credit card in order to set up payments.

Once you’ve finished what’s needed, click on ‘create listing’ to finish up.

Step 4: Set a Competitive Price

To set prices, ensure you’re not over or under-pricing your tickets.

Here are some tips to help:

  • Research the market: Examine the costs of comparable tickets on SeatGeek and other ticket marketplaces to get a sense of the prevailing price for the tickets you intend to sell.
  • Consider the face value: The face value is the price printed on the ticket by the event organizer. Use this as a starting point for your price, but note that it doesn’t necessarily reflect the actual market value of the ticket. The market value of high-demand event tickets may be significantly higher than the face value.
  • Consider the seat location: Seat location can impact ticket prices. For instance, seats closer to the stage or field will cost more than those further back or in less desirable sections.
  • Consider the event time: Peak pricing may be applied to high-demand events, causing fluctuations in prices based on various factors such as time of day or day of the week. Check this before setting your prices.
  • Be flexible with your pricing: Be willing to adjust your prices based on the demand for the event. If tickets aren’t selling, try lowering your prices to make them more competitive. Conversely, you can raise prices if there is high demand for tickets.
  • Take advantage of SeatGeek’s pricing tools: SeatGeek offers several pricing tools to help you set costs. The Deal Score algorithm is one such. It estimates how good your ticket is and the ability to adjust your prices based on market trends.

Step 5: Set the Delivery Method

You can choose to deliver the tickets electronically or mail them. If you have a paper ticket, mailing would be a good option.

Either way, it will be necessary for you to provide your shipping address. But if it’s a screenshot for mobile tickets or pdf, you can deliver it electronically.

Step 6: Manage Your Listing

After publishing your listing, you can manage it from your SeatGeek account.

You can view your listing, edit the details, and track the progress of your ticket sales.

Things to Consider When Selling Tickets on SeatGeek

We’ll highlight a few extra things to consider when selling tickets on SeatGeek:

1. Timing

Always list tickets as early as possible.

This is because a significant number of buyers begin searching for tickets weeks or even months before the event.

Listing first can improve your chances of appearing at the top of the search results for that ticket query.

2. Authenticity

In order to keep the platform healthy, SeatGeek has zero tolerance for fake tickets.

So always ensure your listings are authentic and valid to avoid suspension or penalties.

3. Customer Service

You’ll be responsible for providing good customer service to your buyers.

This includes promptly responding to messages, providing accurate information about the tickets, and being available to answer any questions or concerns buyers may have.

Ensure you have a working device and a stable internet connection.

Also, make sure your notifications are on, so you’ll know when you get a message.

4. Pricing Strategy

To be successful, you’ll need a solid pricing strategy that considers demand, supply, and competition.

Finding the best prices may take some practice, but staying informed about the market and being flexible with your pricing can increase your chances of selling tickets quickly.

Frequently Asked Questions

Why Are My Tickets Not Eligible for Resale?

SeatGeek may not allow you to list your tickets for resale for several reasons.

These include event organizer policies, sold-out events, non-transferable tickets, special offers or promotions, and holds on the tickets.

If your tickets aren’t eligible for resale, consider other options, such as selling through other marketplaces or to friends and acquaintances.

How Do You Sell Tickets That Aren’t Resellable?

You can sell your tickets to someone else off the platform or exchange them for another event if they’re not resellable.
You can also contact the event organizer or ticketing agency for assistance.

Similar Tutorials to Check Out

Consider learning something new; check out these similar tutorials:

Wrapping Up

Selling tickets on SeatGeek doesn’t require more than having a mobile device.

It’s a business you can start now and make fast cash, especially when you understand how the market functions.

While you upload your tickets, always ensure the details are correct and authentic to avoid penalties or suspension.

Let’s know if this guide was helpful. Please, leave us a comment in the section below.

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